Didn’t See It Coming with Marc Stoiber
Business:Marketing
The gap between marketing and sales is toxic and timeless.
Here's the old trope. Marketing folks determine what the message is (too often guided by asinine insights from focus groups), then throw it over the fence to the sales folks. Sales folks grumble that marketing is disconnected from consumers, while marketing grumbles that sales doesn't 'honour' the brand.
Stop the insanity.
In this episode, I chat with Dominick Cappuccilli, founder of The Clean Sell, about bridging the gap and building brands around sales drivers. Essential listening for anyone who wants to build a compelling brand, and still sell like crazy.
Don't let your brand ruin Christmas
Fake news, echo chambers and cultural collision - what can brands do?
From marketing to innovation: the Spring Advertising story.
The matchmaker for brands looking for better agency love
Trump, Clinton, and the rebirth of brand USA
How to build (and kill) brand image
Why your best ad may be a speech
Will enlightened consumers stop buying your brand?
A brand perspective on Trump, Clinton, and the future of American politics.
Has advertising lost its focus on innovation?
How to save advertising, one dollar at a time
Can Brands Survive our Toxic Communication Environment?
Decoding Happiness - Key to Creating a Futureproof Brand?
Culture and the Futureproof Company
Digging Deep to Decode Millenials
Building Stress Relief into Brands
Decoding Digital Slavery
Deconstructing the Donald
Is Your Innovation Disabled?
Is Donald Trump the Politician killing Donald Trump the Brand?
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