Didn’t See It Coming with Marc Stoiber
Business:Marketing
The gap between marketing and sales is toxic and timeless.
Here's the old trope. Marketing folks determine what the message is (too often guided by asinine insights from focus groups), then throw it over the fence to the sales folks. Sales folks grumble that marketing is disconnected from consumers, while marketing grumbles that sales doesn't 'honour' the brand.
Stop the insanity.
In this episode, I chat with Dominick Cappuccilli, founder of The Clean Sell, about bridging the gap and building brands around sales drivers. Essential listening for anyone who wants to build a compelling brand, and still sell like crazy.
The SpeechDIY Files: Creating a Breakthrough Course
Online education: killer brand building tool.
Damion Lupo, and the Antidote to the Accumulation Nation
How to truly stand out as a solopreneur
Has Christmas always been hypermarketed?
How to create simple social
Crafting a Killer Presentation: The Documentary...
How to lizardproof your brand
How to avoid a publicity stunt disaster
The eclipse, superstition, and marketing.
Want to build a more powerful brand? Just ask.
The implosion of media. Who saw it coming?
Why Pepsi's Kendall Jenner ad failed
Brexit, Trump and the downside of complexity
Tim Horton's: a cautionary tale of bean counters and brands.
Tools for an uncertain age: in conversation with Todd Sivers
Trump the candidate, Trump the president, and the brand gap.
McDonald's peanut scandal: is this a Didn't See It Coming moment?
Finding the profit that's in plain sight.
How to bring integrity back to marketing? Just ask consumers.
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.