Didn’t See It Coming with Marc Stoiber
Business:Marketing
The gap between marketing and sales is toxic and timeless.
Here's the old trope. Marketing folks determine what the message is (too often guided by asinine insights from focus groups), then throw it over the fence to the sales folks. Sales folks grumble that marketing is disconnected from consumers, while marketing grumbles that sales doesn't 'honour' the brand.
Stop the insanity.
In this episode, I chat with Dominick Cappuccilli, founder of The Clean Sell, about bridging the gap and building brands around sales drivers. Essential listening for anyone who wants to build a compelling brand, and still sell like crazy.
Tiger Woods, Donald Trump, and Boeing. A big day for brands.
University-gate: a tale of rich people, and the depths they'll plumb for status brands
The Carolina Hurricanes, Justin Trudeau, and the art of the pirate brand
Gillette, branded commentary and the razor's edge of public opinion.
From Co-working to Club 2.0: Creating the Future of Work
Ivanka, Facebook, and Brand Betrayal
A tale of two underwear brands
Halloween, Fear, and Brand Thinking
The fall of Sears (a brand story)
Everything you wanted to know about positioning, but were afraid to ask.
Nike, Kaepernick, and the power of a bold brand
Getting Back to Brand Basics
Putin And The Brand of Authoritarian Strongmen
Cancelling Roseanne: Are companies adopting the brand of human decency?
Brand Building in a Gig Economy World
The trick to creating infographics that work
What happens when iconic founders leave the brand?
The curious case of the creative person
The branding of marijuana
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