The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.
Everyone talks about SEO as if it was some magic formula, that only a few specialized magicians can handle. But the truth is anyone who owns a website can take small steps to improve their SEO and gain the attention of search engines.
Guest Jon Tromans suggests the best place to start is with the person who's actually using your website. Think about the journey they take as you lead them through your website toward a sale. The words on the page must answer their questions and solve their problems. Most people make the mistake of trying to write for the search spiders, the robot intelligence behind Google. But what Google wants is for you to write for the real human being who's searching on Google.
Imagine your have a bricks and mortar store and a customer walks through the front door. As they start talking to you about your products and your services you can only use the words on your website to answer their questions. .Is their enough information? Would you make the sale? If not, you don't have enough information to satisfy visitors or search engines.
About our Guest
Jon Tromans is a Digital Marketing Trainer, former radio broadcaster, podcaster and creator of the online course 'A Better Website For A Fiver'.
He has over 20 years experience in building websites, marketing campaigns and helping businesses of all sizes improve their digital content.
Jon is also the host of the popular Not Another Marketing Podcast where he interviews experts on various aspects of digital marketing with the goal of improving skills and knowledge.
#980 Adapt Your Sales Process to Your Customer's Personality
#979 Commit to LinkedIN
#978 Finding the Right Marketing Partner
#977 The Four "C"s of Accountability
#976 Find the Best Solution
#975 Find Your Niche
#974 - A New Approach to PR
#973 - The Three Truths of Marketing
#972 What Drives Your Passion
#971 Influence Marketing
#970 A.I. Powered Video
#969 Don't be Afraid of SEO
#968 Start with a Process
#967 Get Rich Quick.
#966 Irrelevant Competitors
#965 - Discover the Secret to Getting a Customer to Yes
#964 Improve Landing Page Content
#963 Match Your Strategy to the Stage of Your Business
#962 Be a Magnetic Speaker
#961 Simple Email Tips
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