The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.
Everyone talks about SEO as if it was some magic formula, that only a few specialized magicians can handle. But the truth is anyone who owns a website can take small steps to improve their SEO and gain the attention of search engines.
Guest Jon Tromans suggests the best place to start is with the person who's actually using your website. Think about the journey they take as you lead them through your website toward a sale. The words on the page must answer their questions and solve their problems. Most people make the mistake of trying to write for the search spiders, the robot intelligence behind Google. But what Google wants is for you to write for the real human being who's searching on Google.
Imagine your have a bricks and mortar store and a customer walks through the front door. As they start talking to you about your products and your services you can only use the words on your website to answer their questions. .Is their enough information? Would you make the sale? If not, you don't have enough information to satisfy visitors or search engines.
About our Guest
Jon Tromans is a Digital Marketing Trainer, former radio broadcaster, podcaster and creator of the online course 'A Better Website For A Fiver'.
He has over 20 years experience in building websites, marketing campaigns and helping businesses of all sizes improve their digital content.
Jon is also the host of the popular Not Another Marketing Podcast where he interviews experts on various aspects of digital marketing with the goal of improving skills and knowledge.
#838 Marketing Success is Not a Fairy Tale
#837 Simplified SEO
#836 More than One Reason to Buy
#835 The Business Plan Review
#834 Use Email to Build Trust With Your Audience
#833 - Smart Pricing Starts in The Mind of Your Customer
#832 Sales is a People Business.
#831 Escaping the Hustle with Matthew Turner
#830 Reward Yourself
#829 The Marketing Flywheel with Josh Ramsey
#828 - What’s In Your Sales Plan
#827 Smart PPC for Small Businesses
#826 Contingency Planning
#825 Emotion Driven Marketing
#824 From Our Archive - The Elevator Pitch
#823 Capacity
#822 Influencer Marketing
#821 Man Vs Machine
#820 ABC’s of Sales
#819 The Rise of A.I.
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth