The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.
Everyone talks about SEO as if it was some magic formula, that only a few specialized magicians can handle. But the truth is anyone who owns a website can take small steps to improve their SEO and gain the attention of search engines.
Guest Jon Tromans suggests the best place to start is with the person who's actually using your website. Think about the journey they take as you lead them through your website toward a sale. The words on the page must answer their questions and solve their problems. Most people make the mistake of trying to write for the search spiders, the robot intelligence behind Google. But what Google wants is for you to write for the real human being who's searching on Google.
Imagine your have a bricks and mortar store and a customer walks through the front door. As they start talking to you about your products and your services you can only use the words on your website to answer their questions. .Is their enough information? Would you make the sale? If not, you don't have enough information to satisfy visitors or search engines.
About our Guest
Jon Tromans is a Digital Marketing Trainer, former radio broadcaster, podcaster and creator of the online course 'A Better Website For A Fiver'.
He has over 20 years experience in building websites, marketing campaigns and helping businesses of all sizes improve their digital content.
Jon is also the host of the popular Not Another Marketing Podcast where he interviews experts on various aspects of digital marketing with the goal of improving skills and knowledge.
#920 Don’t be a Rotten Apple
#919 Managing the Content Beast
#918 Live Life By Design
#917 You Can Not Be All Things to All People
#916 Buy, Don’t Build
#915 Dance withTime
#914 Seven Figure Sales Teams
#913 - Creating Content for People With Short Attention Spans
#912 Lessons from Retail
#911 Building Community
#910 - Smats, Guts, Luck and Friends
#909 Use AI for Your Home Page
#908 - Do You Have a Peer Group? You Should
#907 Evaluate and Embrace New Technology
#906 Let AI Tell Your Story
#905 I Love Evergreen Content
#904 Navigating Growth Amid Economic Uncertainty
#903 Learn to Harness Chaos
#902 A Different Perspective
#901 The Key to Success is in the Implementation
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