What does it take to fast track your career from Content Marketer to Vice President of Marketing in just four years? How can you turn just three people into a content marketing machine? You can ask Dayna Rothman or listen to this episode of DemandGen Radio. Dayna is now VP of Marketing at BrightFunnel, and just 4 years ago she was at Marketo cranking out “lead bait” as the Senior Content Marketer under the leadership of Jon Miller. Dayna has also authored several of Marketo's Definitive Guides, and wrote Lead Generation for Dummies published by Wiley in 2014. She's also a content contributor to Lynda.com. It's no surprise that this "Wonder Woman" reveals that she has a super power when it comes to content creation, which she shares with you all. But her passion for crafting modern marketing content and demand generation tools are not her only secrets for scaling the ranks of marketing. Dayna shares some sage advice for women about confidence, being fearless, speaking your mind, showing results, and having a strong work ethic. She also talks about her experience working at Marketo, her mentors, the pressure there, and what she loved most about the team.
#229 The Ideation from Problem to Product to Platform ft Sangram Vajre
#228 Mutual Trust Between Sales & Marketing ft Ken Narita
#227 The 4 Traits of Modern CMOs ft Drew Neisser
#226 How Financial Services Deploys Digital Transformation ft. Bill Topel
#225 What It Takes to Have an Incredible Career Journey ft. Brooke Bartos
#224 Managing Burnout: An Open Discussion on Balancing Your Career and Mental Health
#223 Handling a Marketing Team Member Resignation ft. Justin Chormicle
#222 A 3-Step Exercise for Becoming a Master Storyteller ft. Norman Bell
#221 The Difference Between Marketing to the Mid-Market vs. Enterprise
#220 A Peek into The Revenue RAMP ft. Lisa Cole
#219 Building a Frictionless Sales Experience ft. James Henderson
#218 How to Establish a Personal Brand on LinkedIn ft. Claire Bahn
#217 The Next Generation of Account-Based Sales and Marketing ft. Latane Conant
#216 The D3 Methodology: How to Transform Your Customer Experience
#215 The History of Marketing
#214 A Product Marketer’s Perspective: Onboarding in a New Role, Knowing Your Customer, Collaborating with Internal Teams, and More
#213 ABM Trials and Tribulations ft. Moira van den Akker
#212 The Birth of DemandGen ft. Jill Rowley
#211 The Importance of Knowing Your Customer ft. Ash Parikh
#210 DemandGen will be joining BDO Digital. Here’s the story behind the acquisition
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