This week we are talking about positioning. I know that sounds like some techie, marketing thing that you need an MBA to figure out but it really isn't. Your position is simply what you want people to think about you when you're not in the room and to have that conversation.
My guest, Reuben Swartz shared his simply acronym MEGA as a way to think about your position statement in four simple pieces
M- Magnetic - The key thing to remember is a magnet has two poles of equal strength. People make the mistake of trying to attract everybody. You can't do that. Your position should be a really powerful magnet that attracts your ideal clients and repels people who aren't so you avoid wasting time on bad fits.
E - Easy - The job of positioning is to make sales and marketing easier.
G - Gorilla - You want to select a market where you can be the 800 pound gorilla in the room. So define your brand and you niche narrow enough so that you can dominate.
A - Authentic - Your position should reflect you. Don't try to copy others, be you.
Learn more about Reuben:
http://mimiran.com and The Sales for Nerds Podcast
#838 Marketing Success is Not a Fairy Tale
#837 Simplified SEO
#836 More than One Reason to Buy
#835 The Business Plan Review
#834 Use Email to Build Trust With Your Audience
#833 - Smart Pricing Starts in The Mind of Your Customer
#832 Sales is a People Business.
#831 Escaping the Hustle with Matthew Turner
#830 Reward Yourself
#829 The Marketing Flywheel with Josh Ramsey
#828 - What’s In Your Sales Plan
#827 Smart PPC for Small Businesses
#826 Contingency Planning
#825 Emotion Driven Marketing
#824 From Our Archive - The Elevator Pitch
#823 Capacity
#822 Influencer Marketing
#821 Man Vs Machine
#820 ABC’s of Sales
#819 The Rise of A.I.
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth