Package Your Genius Personal Branding Podcast
Business:Careers
If you're planning to monetize your personal brand - and by that I mean, you're ready to cash in on the expertise you've been unwittingly accumulating over the years, one of the very first things you'll need is a process.
And by that I don't just mean a process to sign people up for your service, or a process to accept payments while those are also important processes to have.
What I mean by a process is the actual process you take yourself through whenever you're doing what you do best.
It's easy to not even notice your personal process for results when you work within a larger organization - you may confuse your personal process with the organization's process, and the two may be very similar.
But more often than not, you bring a degree of personalization and specialization to everything you tackle, due to the fact that you are you.
Some of the benefits of having a process for your genius?
1. Your current and future clients will know what to expect
2. Having a process makes you feel more confident in what you have to offer - you know there are specific steps to take, so you'll be able to see when things are "off".
3. A process is easier to sell, both for you and to your potential customers. It's easier for you to sell because you can create additional systems - to market, deliver, process payments - and then outsource parts of those systems to other people/technology. It's easier to sell to customers because having a process is just plain sexy. It screams "I've done this before."
4. A process positions you as an expert. When you're able to communicate that you have a specific way of doing things, you step into trusted advisor status - and trusted advisors are more revered, more respected, and better paid. When you can show you have a process to deliver results, you put your clients at ease; they can rest easy knowing you know what you're doing and you aren't just 'winging it'.
What process do you have for your genius? In the next episode I'll share how to identify your process. And trust me, if you're getting consistent results for people, you have one. So let's nail it down.
***
Package Your Genius - 5 Steps to Build Your Most Powerful Personal Brand is available on Amazon. Check out the new personal branding book today.
[Ep. 44] I help a psychologist reframe her fear of self promotion to build her brand beyond academia
[Ep. 43] Refresh Your Network - the Magic of Reconnecting After a Long Absence
[Ep. 42] Deferred not denied: keep making your lists
[The Personal Branding Journey] Prioritizing your purpose over everything
[The Personal Branding Journey] From Corporate Accounting to Purposeful Play
[The Personal Branding Journey] Making the Leap from 9-5 Job to Full-Time Consultant
[The Personal Branding Journey] Hadiya Williams on building your brand as an artist and introvert
[The Personal Branding Journey] Joy Lacy on focus, narrowing your niche and overcoming naysayers
[Ep. 41] How to harness your focus, get mindful and set clear priorities with Meico Whitlock
[Ep. 40] The World Is Telling You Who You Are: How to Stop Leaving $$ on the Table
[Ep. 39] Package Your Childhood Genius - finding your passions early with DJ Connor B
[Ep. 38] Who's Holding You Accountable? How Being in Your Head is Costing you Your Dream...
[Ep. 37] How to push past impostor syndrome and claim the full power of your gift
[Ep. 36] When preparation becomes procrastination and why you should stop listening to the experts
[Ep. 35] The Gift and the Curse of the High Achieving Mindset with Dr. Reisha Moxley
[Ep. 34] Why aren't you asking for help?
[Ep. 33] When the holidays are...hard. Dealing with the sadness that can come with the season
[Ep. 32] Do the work
[Ep. 31] Are you prioritizing connection?
[Ep. 30] Turn your homemade beauty product into an EMPIRE with Gwen Jimmere, CEO of Naturalicious
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Reaching your Goals
Insights@work
The Ken Coleman Show
Radical Candor: Communication at Work
Becoming You with Suzy Welch