Package Your Genius Personal Branding Podcast
Business:Careers
If you're planning to monetize your personal brand - and by that I mean, you're ready to cash in on the expertise you've been unwittingly accumulating over the years, one of the very first things you'll need is a process.
And by that I don't just mean a process to sign people up for your service, or a process to accept payments while those are also important processes to have.
What I mean by a process is the actual process you take yourself through whenever you're doing what you do best.
It's easy to not even notice your personal process for results when you work within a larger organization - you may confuse your personal process with the organization's process, and the two may be very similar.
But more often than not, you bring a degree of personalization and specialization to everything you tackle, due to the fact that you are you.
Some of the benefits of having a process for your genius?
1. Your current and future clients will know what to expect
2. Having a process makes you feel more confident in what you have to offer - you know there are specific steps to take, so you'll be able to see when things are "off".
3. A process is easier to sell, both for you and to your potential customers. It's easier for you to sell because you can create additional systems - to market, deliver, process payments - and then outsource parts of those systems to other people/technology. It's easier to sell to customers because having a process is just plain sexy. It screams "I've done this before."
4. A process positions you as an expert. When you're able to communicate that you have a specific way of doing things, you step into trusted advisor status - and trusted advisors are more revered, more respected, and better paid. When you can show you have a process to deliver results, you put your clients at ease; they can rest easy knowing you know what you're doing and you aren't just 'winging it'.
What process do you have for your genius? In the next episode I'll share how to identify your process. And trust me, if you're getting consistent results for people, you have one. So let's nail it down.
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Package Your Genius - 5 Steps to Build Your Most Powerful Personal Brand is available on Amazon. Check out the new personal branding book today.
PYG 84: Cast a wider net before you call it quits
PYG 83: How to stop OVERTHINKING your genius ideas when you struggle with imposter syndrome
PYG 82: Tap into your SUPERPOWER by doing something absurd
PYG 81: You can CHARGE for your genius (even if you've always given it away for free)
PYG 80: What story are you telling yourself?
PYG 79: When the opportunity seems too big, and you don't feel ready yet
PYG 78: Safeguarding Your Mental Health as a High Achiever with Dominique Fluker
PYG 77: Create Your Own MOMENTUM
PYG 76: Do the Joyful Thing
PYG 75: The Number One Reason You're Not Getting Traction
PYG 74: From Burned Out Politico to Light Worker - How to Live in Your Light with Rebecca Thompson
PYG 73: Sometimes You Are Who You've Always Been
PYG 72: How to Use Your Energy to Assess When It's Time to Pivot
PYG 71: 5 Types of Advice Experts Can Repackage for Visibility and Revenue
PYG 70: How to Anticipate Seasons of Brand Growth and Make a Record of Your Expert Ideas
PYG 69: Making Storytelling and Visibility Accessible to Combat Erasure with Dr. Allissa Richardson
PYG 68: 3 Reasons You Need Maximum Exposure, ESPECIALLY IF you're Uncomfortable Being Seen
PYG 67: Expect Success When You've Done the Work
PYG 66: How to Make New Goals Stick with Psychologist and Early Accountability Coach Kimi Walker
PYG 65: Starting Over From the Top: Using Your Personal Brand to Change the Way You Work
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