Package Your Genius Personal Branding Podcast
Business:Careers
If you're planning to monetize your personal brand - and by that I mean, you're ready to cash in on the expertise you've been unwittingly accumulating over the years, one of the very first things you'll need is a process.
And by that I don't just mean a process to sign people up for your service, or a process to accept payments while those are also important processes to have.
What I mean by a process is the actual process you take yourself through whenever you're doing what you do best.
It's easy to not even notice your personal process for results when you work within a larger organization - you may confuse your personal process with the organization's process, and the two may be very similar.
But more often than not, you bring a degree of personalization and specialization to everything you tackle, due to the fact that you are you.
Some of the benefits of having a process for your genius?
1. Your current and future clients will know what to expect
2. Having a process makes you feel more confident in what you have to offer - you know there are specific steps to take, so you'll be able to see when things are "off".
3. A process is easier to sell, both for you and to your potential customers. It's easier for you to sell because you can create additional systems - to market, deliver, process payments - and then outsource parts of those systems to other people/technology. It's easier to sell to customers because having a process is just plain sexy. It screams "I've done this before."
4. A process positions you as an expert. When you're able to communicate that you have a specific way of doing things, you step into trusted advisor status - and trusted advisors are more revered, more respected, and better paid. When you can show you have a process to deliver results, you put your clients at ease; they can rest easy knowing you know what you're doing and you aren't just 'winging it'.
What process do you have for your genius? In the next episode I'll share how to identify your process. And trust me, if you're getting consistent results for people, you have one. So let's nail it down.
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Package Your Genius - 5 Steps to Build Your Most Powerful Personal Brand is available on Amazon. Check out the new personal branding book today.
PYG 104: How to uncover your genius offer
PYG 103: The power of writing it down
PYG 102: Say yes to the opportunity
PYG 101: Are you an activator or a maintainer?
PYG 100: What are you willing to create?
PYG 99: Muscle Memory
PYG 98: Break through the old story
PYG 97: Making yourself at home on your new level
PYG 96: Feedback is a gift
PYG 95: Turn off the work
PYG 94: They may not say it, but they see you
PYG 93: Strike while the iron is hot
PYG 92: How building a brand library can help people find you and your ideas
PYG 91: Staying present to witness what's unfolding
PYG 90: How to Identify Your Process
PYG 88: Your humility is a liability
PYG 87: Keep things in perspective - you can start again
PYG 86: You have a body of work
PYG 85: Stay on message when it comes to what you care about
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