This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to changes in privacy laws and regulations. Richard also shares his observations on the commoditization of attention in today's digital world and the ethical implications. The episode ends with Richard sharing recommendation for books and resources to understand the psychology of influencing and marketing.
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Click Here for Transcribed Episodes of Marketing x Analytics
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Content Marketing x Analytics, with Sid Khaitan
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2021 x Marketing Analytics, with Nate Christian
Agency Marketing x Analytics, with Peter Nicolardi
Innovation x Marketing Analytics, with Valerie Lemieux
Influencer Marketing, with Laide Ayodeji
Data x Analytics, with Mike Audi
The Tales of a Marketer, with Jim Sterne
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Data Science x Marketing Analytics, with Dr. Samar Deen
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(Part 2) Hiring Greatness, with James Ramsey
(Part 1) What’s broken in your marketing machine? With James Ramsey
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