When the phone rings, there's always that moment of excitement. This could be a customer! I've been through enough sales training so I feel comfortable moving prospects through that conversation. But at some point, the phone call ends.
So what do you do to continue that conversation? While it will depend on how the conversation went, it's always helpful to have some resources ready to send as a follow up.
What should you send? Regardless of the business you're in, think about what people need to know to make a good decision. Perhaps there are common questions that don't come up in that first phone conversation. If so, create a blog post entitled FAQs. Google will absolutely love that. It'll give you authority and search. But also at the end of the call, you can say to someone "Hey, I bet you're going to have a few more questions when we're done. So I'm gonna send you a link to FAQs"
The fact that you're anticipating their needs, reassures them and makes them feel comfortable that they're not the only ones who don't have the answers. And so, the next time you answer the phone, start thinking about what you're going to send when you finish the call.
#1019 The Marketing Flywheel | Josh Ramsey
#1018 Half Baked Marketing Ideas | Marketing Minute
#1017 - Working on your business 24/7 is not the way to succeed | Joey Drolshagen
#1016 Tell Stories About Your Best Day | David Hutchens
#1015 I Still Love Email | Lorraine Ball
#1014 Backlinks - What Are They and Do You Need Them? | Brandon Leibowitz
#1013 Build an Amazing Life | Nicole Bandes
#1012 Natural Language
#1011 Marketing is Like Dating - It Takes Time to Build a Relationship
#1010 Challenge Every Assumption From Our Archive with David Siegel
#1009 AI Makes Stuff Up
#1008 Profitable Partnerships | Robin Waite
#1007 Smart PPC for Small Business Owners | Ameet Khabra
#1006 Thanks, But I Don't Need Your Help | Marketing Minute with Lorraine Ball
#1005 Should I Get a Trademark? | Samantha Bradshaw
#1004 Social Media is Social | Deidre Tshien
#1003 Don't Write Every Day
#1002 Women in Technology | Denzil Eden
#1001 Create 30 Days of Content in 90 Minutes | Aaron Witnish
#1000 - Celebrating 1,000 Conversations.
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