If you’re a sales rep it can be hard to know which prospects are ready to buy. And if you’re sending them personalized videos, wouldn’t it be helpful to know which prospects were REALLY interested...and which ones not to spend your energy on?
Conventional wisdom says that “Knowledge is Power.” But Michael Schrage, a Research Fellow with MIT, says, “Knowledge is not the power...The ability to act on knowledge is power.”
So let's say you know who is watching your video and for how long. What do you do with that knowledge?
Vidyard is a tool that gives you the knowledge to know what your prospects are doing when you send them personalized videos. You are able to track viewing activities on the back end and collect data that will help you decide how to take action. With this tool you are able to easily identify which prospects to spend your time on.
When I started doing this at WireBuzz I cut my sales cycle down from 9 weeks to 3, making my sales team more efficient and able to crush even more deals!
On this week’s show, I talk with Tyler Lessard, VP of Marketing at Vidyard. Vidyard is a pioneer and leading global provider of video technology for marketers, sales teams, communications and corporate learning. We discuss how to track your prospects’ responses to video, how long your video holds their attention, and how to leverage the data to speed up your sales cycle.
If you want to leverage the knowledge of what prospects are doing with your video to ACT, take a listen and find out how to crush deals faster!
Ep. 260: The Most Important Day Of My Life
Ep. 259: Your Business Needs To Use Stories! Why + How
Ep. 258: Answering the WireBuzz Phone During the Pandemic
Ep. 257: Why You Should Add Pricing To Your Website
Ep. 256: Grow Your Business Through Excellent Customer Service
Ep. 255: How to Optimize Email & Voicemail for Better Results
Ep. 254: Removing Your Limiting Beliefs
Ep. 253: The Role Of The Modern CEO
Ep. 252: How To Develop The Best Version Of Yourself
Ep. 251: 5G Will Transform Sales & Marketing Teams For Ever!
Ep. 250: How WireBuzz Became One Of The Fastest Growing Companies in America
Bonus: Todd Speaks With Author of "Friday Forward," Robert Glazier
Ep. 249: How To Use Video To Become Your Prospect's Trusted Advisor
Ep. 248: How To Pivot Your Business To Profit
Ep. 247: How To Use Video Marketing To Win The White House
Ep. 246: Using Video To Retain Your Existing Customers
Ep. 245: Increase Lead Gen Using LinkedIn Sales Navigator With Brynne Tillman
Ep. 244: How To Use Video To Start Making Money Immediately
Bonus Episode: Overcoming Adversity with Jim Huffman
Ep. 243: Learn How To Use LinkedIn's Lead Gen Form And Video Ads
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