If you’re a sales rep it can be hard to know which prospects are ready to buy. And if you’re sending them personalized videos, wouldn’t it be helpful to know which prospects were REALLY interested...and which ones not to spend your energy on?
Conventional wisdom says that “Knowledge is Power.” But Michael Schrage, a Research Fellow with MIT, says, “Knowledge is not the power...The ability to act on knowledge is power.”
So let's say you know who is watching your video and for how long. What do you do with that knowledge?
Vidyard is a tool that gives you the knowledge to know what your prospects are doing when you send them personalized videos. You are able to track viewing activities on the back end and collect data that will help you decide how to take action. With this tool you are able to easily identify which prospects to spend your time on.
When I started doing this at WireBuzz I cut my sales cycle down from 9 weeks to 3, making my sales team more efficient and able to crush even more deals!
On this week’s show, I talk with Tyler Lessard, VP of Marketing at Vidyard. Vidyard is a pioneer and leading global provider of video technology for marketers, sales teams, communications and corporate learning. We discuss how to track your prospects’ responses to video, how long your video holds their attention, and how to leverage the data to speed up your sales cycle.
If you want to leverage the knowledge of what prospects are doing with your video to ACT, take a listen and find out how to crush deals faster!
Ep. 242: How To Use Linkedin to Generate Leads With Richard Moore
Ep. 241: Where Google is Going & Aligning Your Business with Mark Traphagen
Ep. 240: Go behind the scenes for Todd's Tony Robbins Webinar
Ep. 238: How Long Should A Video Be?
Ep. 237: Dominate Google Search Without Paid Ads
Ep. 236: Todd's Backstory: Ken Walls interviews Todd Hartley
Ep. 235: Discover How To Use YouTube To Advance Sales
Ep. 234: Using Video To Achieve Business Mastery: 4 Zones of Influence
Ep. 233: What Sales Will Look Like After Quarantine
Ep. 232: Remote Selling: How to Warm Up Your Prospects
Bonus Episode: Decreasing Anxiety During Crisis with Dylan Ali
Ep. 231: Tony Robbins’ Small Business Resiliency Kit featuring Todd Hartley
Ep. 230: How to Sell to Access Restricted Prospects
Ep. 229: Top 3 Video Strategies for Selling Remotely
Ep. 228: Using Storytelling and Vulnerability in Video to Make Sales
Ep. 227: How The Best Salespeople Create Value to Win the Sale
Ep. 226: 3 Ways to Use Video to Grow Repeat Business
Ep. 225: Using Video to Engage Your Internal Team
Ep. 224: Using Video Email to Book Meetings, Close Proposals, and Enhance Client Relationships
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