If you’re a sales rep it can be hard to know which prospects are ready to buy. And if you’re sending them personalized videos, wouldn’t it be helpful to know which prospects were REALLY interested...and which ones not to spend your energy on?
Conventional wisdom says that “Knowledge is Power.” But Michael Schrage, a Research Fellow with MIT, says, “Knowledge is not the power...The ability to act on knowledge is power.”
So let's say you know who is watching your video and for how long. What do you do with that knowledge?
Vidyard is a tool that gives you the knowledge to know what your prospects are doing when you send them personalized videos. You are able to track viewing activities on the back end and collect data that will help you decide how to take action. With this tool you are able to easily identify which prospects to spend your time on.
When I started doing this at WireBuzz I cut my sales cycle down from 9 weeks to 3, making my sales team more efficient and able to crush even more deals!
On this week’s show, I talk with Tyler Lessard, VP of Marketing at Vidyard. Vidyard is a pioneer and leading global provider of video technology for marketers, sales teams, communications and corporate learning. We discuss how to track your prospects’ responses to video, how long your video holds their attention, and how to leverage the data to speed up your sales cycle.
If you want to leverage the knowledge of what prospects are doing with your video to ACT, take a listen and find out how to crush deals faster!
Ep. 457: How to Use Video in Personal Relationships
Ep. 456: How Todd Used a Personalized Follow Up Video to Advance a Key Relationship
Ep. 455: Are you Carrying Baggage or Fuel?
Ep. 454: How to Use Video to Ice Break Cold Prospects
Ep. 453: Fast Immediate Reactions Are Dangerous
Ep. 452: David Meerman Scott on the Neuroscience of Proximity in Video
Ep. 451: Funny Moments Inside the Tony Robbins Green Room
Ep. 450: Go in the Car with Todd and his Team before his Tony Robbins Keynote
Ep. 449: Convert More Remote Buyers with a Strategy that Hits Home!
Ep. 448: How Todd's Training with a Client Generated $119M Using his Strategies
Ep. 447: How to Prepare Yourself for the Details so you can Win
Ep. 446: Why Event Marketing ROI Starts with Persona Segmentation
Ep. 444: The Butta Cakes Entrepreneurial Success Story
Ep. 443: How to Leverage FOMO at your Events
Ep. 442: 3 Biggest Mistakes Businesses Make With Hybrid, Virtual, and In-Person Events
Ep. 441: 6 Ways to Amplify your Event Marketing
Ep. 440: Todd Answers Questions About Video for Physical Products
Ep. 439: US Olympian Athlete Asks Todd How to Prepare for Interviews
Ep. 438: Google's "Seek to Action" for Key Moments in Video Search
Ep. 437: Listen to Todd's Interview on The Enlightened Executive w/ Susan Drumm
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