If you’re a sales rep it can be hard to know which prospects are ready to buy. And if you’re sending them personalized videos, wouldn’t it be helpful to know which prospects were REALLY interested...and which ones not to spend your energy on?
Conventional wisdom says that “Knowledge is Power.” But Michael Schrage, a Research Fellow with MIT, says, “Knowledge is not the power...The ability to act on knowledge is power.”
So let's say you know who is watching your video and for how long. What do you do with that knowledge?
Vidyard is a tool that gives you the knowledge to know what your prospects are doing when you send them personalized videos. You are able to track viewing activities on the back end and collect data that will help you decide how to take action. With this tool you are able to easily identify which prospects to spend your time on.
When I started doing this at WireBuzz I cut my sales cycle down from 9 weeks to 3, making my sales team more efficient and able to crush even more deals!
On this week’s show, I talk with Tyler Lessard, VP of Marketing at Vidyard. Vidyard is a pioneer and leading global provider of video technology for marketers, sales teams, communications and corporate learning. We discuss how to track your prospects’ responses to video, how long your video holds their attention, and how to leverage the data to speed up your sales cycle.
If you want to leverage the knowledge of what prospects are doing with your video to ACT, take a listen and find out how to crush deals faster!
Ep. 436: It's Time to Pull Up Your Youtube Shorts
Ep. 435: The Importance of Trust in your Video Marketing
Ep. 434: Todd Trained University of Arizona Student Athletes the Power of Video
Ep. 433: What is LinkedIn Boosting?
Ep. 432: Why Chief Marketing Officers are an Endangered Species
Ep. 431: Todd's Tips for Overcoming Imposter Syndrome
Ep. 430: Don't Give Away too much Free Information
Ep. 429: How Comedian Howie Mandel Taught Todd about Overcoming Objections
Ep. 428: Aligning and Leveraging your Power of Intention
Ep. 427: The Tarantino Story & Faster Knowledge Transferring
Ep. 426: Why you should Serve Others with a Joyful Heart
Ep. 425: The Tech Needed to Level Up your Virtual Presentations w/ Chad Stafford
Ep. 424: Why the Best don't get Hired but the Best KNOWN Do!
Ep. 423: How to Live Up to your Full Potential
Ep. 422: Where to get started when Selling Products or Services Remotely
Ep. 421: Latest LinkedIn Survey on Remote Buying w/Jordan Herelle
Ep. 420: Todd Talks About The Weed Industry w/ Kasen James
Ep. 419: Behind the Scenes of Shooting Todd's Documentary
Ep. 418: Heartfelt Response from Christene Sismondo after Todd's BMM Speech
Ep. 417: Adjusting to the New B2B Buyer Expectations
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