If you’re a sales rep it can be hard to know which prospects are ready to buy. And if you’re sending them personalized videos, wouldn’t it be helpful to know which prospects were REALLY interested...and which ones not to spend your energy on?
Conventional wisdom says that “Knowledge is Power.” But Michael Schrage, a Research Fellow with MIT, says, “Knowledge is not the power...The ability to act on knowledge is power.”
So let's say you know who is watching your video and for how long. What do you do with that knowledge?
Vidyard is a tool that gives you the knowledge to know what your prospects are doing when you send them personalized videos. You are able to track viewing activities on the back end and collect data that will help you decide how to take action. With this tool you are able to easily identify which prospects to spend your time on.
When I started doing this at WireBuzz I cut my sales cycle down from 9 weeks to 3, making my sales team more efficient and able to crush even more deals!
On this week’s show, I talk with Tyler Lessard, VP of Marketing at Vidyard. Vidyard is a pioneer and leading global provider of video technology for marketers, sales teams, communications and corporate learning. We discuss how to track your prospects’ responses to video, how long your video holds their attention, and how to leverage the data to speed up your sales cycle.
If you want to leverage the knowledge of what prospects are doing with your video to ACT, take a listen and find out how to crush deals faster!
Ep. 375: Are you a Content Faucet or Fountain?
Ep. 374: Personalization in Sales w/ Jordan Herelle
Ep. 373: Why Personalization Matters w/ Jordan Herelle
Ep. 372: Why you Need to Provide Massive Value to your Social Content
Ep. 371: How to Flip Negatives into Positives
Ep. 370:20 Business Problems Video Solves
Ep. 369: Where Sales People Should Use Video First
Ep. 368: This Week Challenge Yourself to Demonstrate Authentic Spiritual Courage
Ep. 367: Pandemic Opportunity: Taking you career next level
Ep. 366: You are in Charge! Your stability resides inside of you.
Ep. 365:Blessing & Curse - Sometimes Can Look like the Same Thing
Ep. 364: When To Go Old School In The New School
Ep.363: How Often Should You Send Videos To Prospects
Ep. 362: The Secret For Getting Better Marketing Results
Ep. 361: Discomfort Is A Sign That Growth Is Coming
Ep. 360: How To Use Questions To Sell Faster
Ep.359: Todd Shares His Memories Of Covering A Presidential Inauguration
Ep: 358: The "I'm Not For Everybody" Maturity Level
Ep. 357: Its Time You Test LinkedIn Lead Gen Forms
Ep. 356: Todd's Tip- How To Close More Deals in 2021
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