The internet has rapidly changed the way companies do business.
And if you think you’re immune to the colossal shifts that have occurred in the last decade, then you’re setting yourself up for an abrupt awakening.
Gone are the days when your marketing and sale teams could work in silos. Buyers prefer a self-service experience, meaning that they’d rather educate themselves about your products or services, without the help of a sales rep.
That shift means your prospects are on their own for 70% of the sales process, so you need high-quality, helpful content to guide them through their journey.
Which is where marketing comes in.
So if your marketing team is now responsible for more than half of the sales process, who should be leading — marketing or sales?
In this week’s episode, I’ve asked Marcus Krieg to join me in tackling this important question. So if you’re unsure about which team should lead the way, then you definitely won’t want to miss our conversation!
Ep. 223: How Shay Rowbottom Has Generated 20 Million Video Views and 180,000 Followers on LinkedIn
Ep. 222: How Michaela Alexis Grew Her LinkedIn Followers to Over 156,000
Ep. 221: The Art of Business Storytelling, featuring Kindra Hall
Ep. 220: Fanocracy: Turning Customers Into Raving Fans
What's Coming Up On Video Marketing Mastery
Ep. 219: Irrefutable Marketing Laws of the 2020s
Ep. 218: How To Overcome Adversity When It Comes Looking for You
Ep. 217: What Separates Top Performing Salespeople From Average Salespeople?
Ep. 216: Using Video to Increase Conversion Rates
Ep. 215: Discover How to Maximize Your Prospects Attention Span
Ep. 214: Why "More Leads" Might Not Be The Answer
Ep. 213: Show & Tell: The Power of Visual Sales & Marketing Assets
Ep. 212: Proving Results From Video Marketing
Ep. 211: The Latest Development of LinkedIn Live Video
Ep. 210: Customer Psychology And The Buying Decision
Ep. 209: How Sales Team Use Video To Crush More Deals
Ep. 208: How sales teams need to be using video
Ep. 207: How to Attract Your Perfect Customer
Ep. 206: Facebook’s Best Practices For Increasing Video Reach
Ep. 205: Why Video Marketers Need To Start with Strategy
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