The internet has rapidly changed the way companies do business.
And if you think you’re immune to the colossal shifts that have occurred in the last decade, then you’re setting yourself up for an abrupt awakening.
Gone are the days when your marketing and sale teams could work in silos. Buyers prefer a self-service experience, meaning that they’d rather educate themselves about your products or services, without the help of a sales rep.
That shift means your prospects are on their own for 70% of the sales process, so you need high-quality, helpful content to guide them through their journey.
Which is where marketing comes in.
So if your marketing team is now responsible for more than half of the sales process, who should be leading — marketing or sales?
In this week’s episode, I’ve asked Marcus Krieg to join me in tackling this important question. So if you’re unsure about which team should lead the way, then you definitely won’t want to miss our conversation!
Ep. 145: Social Media’s Maturity Moment of Truth Has Arrived
Ep. 144: How to Turn Your Website into Your Best Salesperson
Ep. 143: How to Build a Smart Customer Journey to Sell Faster
Ep. 142: How to Create the Perfect Landing Page
Ep. 141: Could Censorship be the Kiss of Death for Facebook?
Ep. 140: How to Create an Inbound Organization with Dan Tyre
Ep. 139: Why Mapping Out Your Video Marketing Campaigns is Critical
Ep. 138: How Changes at Google, GoPro, and Instagram Impact Digital Marketers
Ep. 137: Facebook Algorithm Change 2018: What Businesses Need to Know
Ep. 136: How to Use Video to Set Up Your First Client Meeting
Ep. 135: How to Use Video in B2B Marketing
Ep. 134: When To Be Creative vs. When To Execute
Ep. 133: Why Finalizing Video Proofs on Mobile Devices Is Important in 2018
Ep. 132: The Smartest Video Marketing Trends For 2018
Ep. 131: How to Never Run Out Of Content Ideas Again, with Mark Traphagen
Ep. 130: What is App-Interconnectivity and How Does It Relieve Your Customer’s Pain?
Ep. 129: How to Maintain Control of the Sales Process Using Video
Ep. 128: How to Get 20x More Shares On LinkedIn
Ep. 127: The Ultimate Reason Why Longer Videos Drive More Sales
Ep. 126: The 3 Videos Every Business Needs
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