The internet has rapidly changed the way companies do business.
And if you think you’re immune to the colossal shifts that have occurred in the last decade, then you’re setting yourself up for an abrupt awakening.
Gone are the days when your marketing and sale teams could work in silos. Buyers prefer a self-service experience, meaning that they’d rather educate themselves about your products or services, without the help of a sales rep.
That shift means your prospects are on their own for 70% of the sales process, so you need high-quality, helpful content to guide them through their journey.
Which is where marketing comes in.
So if your marketing team is now responsible for more than half of the sales process, who should be leading — marketing or sales?
In this week’s episode, I’ve asked Marcus Krieg to join me in tackling this important question. So if you’re unsure about which team should lead the way, then you definitely won’t want to miss our conversation!
Ep. 242: How To Use Linkedin to Generate Leads With Richard Moore
Ep. 241: Where Google is Going & Aligning Your Business with Mark Traphagen
Ep. 240: Go behind the scenes for Todd's Tony Robbins Webinar
Ep. 239: How To Use Video To Crush Deals Faster with Tyler Lessard
Ep. 238: How Long Should A Video Be?
Ep. 237: Dominate Google Search Without Paid Ads
Ep. 236: Todd's Backstory: Ken Walls interviews Todd Hartley
Ep. 235: Discover How To Use YouTube To Advance Sales
Ep. 234: Using Video To Achieve Business Mastery: 4 Zones of Influence
Ep. 233: What Sales Will Look Like After Quarantine
Ep. 232: Remote Selling: How to Warm Up Your Prospects
Bonus Episode: Decreasing Anxiety During Crisis with Dylan Ali
Ep. 231: Tony Robbins’ Small Business Resiliency Kit featuring Todd Hartley
Ep. 230: How to Sell to Access Restricted Prospects
Ep. 229: Top 3 Video Strategies for Selling Remotely
Ep. 228: Using Storytelling and Vulnerability in Video to Make Sales
Ep. 227: How The Best Salespeople Create Value to Win the Sale
Ep. 226: 3 Ways to Use Video to Grow Repeat Business
Ep. 225: Using Video to Engage Your Internal Team
Ep. 224: Using Video Email to Book Meetings, Close Proposals, and Enhance Client Relationships
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