Episode 76 - Social Media Can Change the World
Far too many brands and businesses are trying to fit a square peg into a round hole on social media.
They’re using LinkedIn, Twitter, Facebook, Instagram and the like as broadcast channels, places to promote themselves instead of to share and engage with others.
They're not posting nearly enough, either.
They're still not getting it.
Marketing, advertising, sales, PR, heck, whatever line of business you're in…it’s all changing rapidly before our very eyes. Consumers don’t believe anything anymore. So, transparency wins.
You want to have your audience’s attention? You want to earn their trust and loyalty? Stop manipulating them and start listening to them. Put yourself out there on a frequent basis and let them get to know you as a human being, not a corporate logo or a company executive.
Social media is a natural extension of ourselves, a documentation of who we are as people in both our professional and personal lives.
Social media can help you grow your business and your own personal brand.
Social media can educate, entertain and enlighten.
Social media can help, or it can hurt. It all depends on how we use it.
Social media can change the world.
Marketing is Supporting
Use Social Media Like John Legere
A Few Words with Cindy Moore
A Few Words with Susan McKenney and Tom Libby
A Few Words with Jordan Mackey, Elizabeth Rose and Scott Myles
A Few Words with Katelin Cwieka
A Few Words with Jeffrey Gordon
Your Brand Is Not What You Say You Are
Are You a Hyperleader?
A Few Words with Jamie Bradley
A Few Words with Jill C. Baker
Don't Be a One-Trick Pony on Social Media
Check In With Others
Hold Yourself Accountable on Social Media
You've Got to Work It on Social Media
When Social Media Catches Fire
Selfies on Social Media
Honor Your Audience
Try, Try Again on Social Media
Listen to Your Audience Like WBCN Listened to Theirs
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