Episode 76 - Social Media Can Change the World
Far too many brands and businesses are trying to fit a square peg into a round hole on social media.
They’re using LinkedIn, Twitter, Facebook, Instagram and the like as broadcast channels, places to promote themselves instead of to share and engage with others.
They're not posting nearly enough, either.
They're still not getting it.
Marketing, advertising, sales, PR, heck, whatever line of business you're in…it’s all changing rapidly before our very eyes. Consumers don’t believe anything anymore. So, transparency wins.
You want to have your audience’s attention? You want to earn their trust and loyalty? Stop manipulating them and start listening to them. Put yourself out there on a frequent basis and let them get to know you as a human being, not a corporate logo or a company executive.
Social media is a natural extension of ourselves, a documentation of who we are as people in both our professional and personal lives.
Social media can help you grow your business and your own personal brand.
Social media can educate, entertain and enlighten.
Social media can help, or it can hurt. It all depends on how we use it.
Social media can change the world.
A Few Words with Joe Gill
Create Content Constantly
Everybody is Important
Are You Trending?
The Importance of Listening on Social Media
Don't Let the Grass Grow Under Your Feet on Social Media
The Golden Rule on Social Media
Collaboration is Music to the Ears of Your Audience on Social Media
The Importance of Authenticity on Social Media in the Fake News Era
If You Snooze, You Lose on Social Media
March to the Beat of Your Own Drum on Social Media
Video Killed the Marketing Star
Do Things the Opposite Way on Social Media
Lead Your Own Tribe
What Marketers Can Learn from Taylor Swift
A Copywriter is Like a Performance Artist
Social Media is a Marathon
Don't Work in a Vacuum
Does You-Know-Who Tweet Better Than You?
Red Tape and Social Media
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