Episode 76 - Social Media Can Change the World
Far too many brands and businesses are trying to fit a square peg into a round hole on social media.
They’re using LinkedIn, Twitter, Facebook, Instagram and the like as broadcast channels, places to promote themselves instead of to share and engage with others.
They're not posting nearly enough, either.
They're still not getting it.
Marketing, advertising, sales, PR, heck, whatever line of business you're in…it’s all changing rapidly before our very eyes. Consumers don’t believe anything anymore. So, transparency wins.
You want to have your audience’s attention? You want to earn their trust and loyalty? Stop manipulating them and start listening to them. Put yourself out there on a frequent basis and let them get to know you as a human being, not a corporate logo or a company executive.
Social media is a natural extension of ourselves, a documentation of who we are as people in both our professional and personal lives.
Social media can help you grow your business and your own personal brand.
Social media can educate, entertain and enlighten.
Social media can help, or it can hurt. It all depends on how we use it.
Social media can change the world.
Audio and Video, A Dynamic Duo
In the future, will all media be social media?
A Few Words with Omama Marzuq
A Few Words with Jed Hammel
A Few Words with Christina Inge
A Few Words with Kate Milkosky
Rock Your Audience
Employee Advocacy
Corporate Culture Counts
Use Social Media to Become World-Famous
The 90-9-1 Rule in Group Communications
Transparency Beats Privacy on Social Media
The Importance of Customer Service
Create Social Media Moments and Memories for Your Audience
Take a Stand Like a Big Brand
Out of Sight, Out of Mind on Social Media
Satellite Stages on Social Media
How do you drive traffic to your website?
Be Busy Like Busy on Social Media
Be the Algorithm
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