Digital Ads are everywhere — you can run from them but you can’t hide. They always have a way of finding you, whether that’s through social media or various video platforms.
And the worst part about them is that they disrupt whatever you were in the middle of doing. But smart brands are wising up and creating ads that are less intrusive (and more digestible).
Take Bud Light for example. Over the last year, they’ve been more strategic with their advertising, using storytelling principles to draw in their audience and to position themselves against their core competitors.
In their recent Super Bowl Commercial, they created stereotyped characters to poke fun at Miller Light and Coors Light, plus called out that they both use corn syrup in their beer (shots fired!).
So what can we learn from this? Well, traditionally there used to be two camps: branding and direct response. The goal of branding teams was to generate awareness for their product or service, and the goal of direct response teams was to get people to take desired measurable action.
In this week’s episode, we sit down with Marcus Krieg, President of WireBuzz, and talk about why those two teams are slowly converging into one.
So grab a beer (choose wisely) and let’s dig deeper into this trend in this week’s Video Marketing Mastery!
Ep. 184: Using Video to Convert More Conference Leads into Customers
Ep. 183: The Anatomy of a Perfect Customer Testimonial Story
Ep. 182: How Restaurants Can Grow Their Business Using Video
Ep. 181: The 7 Stages to a Successful Video Project
Ep. 180: How Chili's Generated 7,800 Leads Using YouTube Form Ads
Ep. 179: 3 Strategies to Turn Social Media Followers Into Customers
Ep. 178: What Top Earning Salespeople Do Differently, ft. Dan Lier
Ep. 177: How to Optimize Your Video Ads for Different Platforms, ft. Akvile DeFaZio
HubSpot Launches "HubSpot Video" — a fully integrated video solution, powered by Vidyard
Ep. 176: How to “Spy” on Your Prospects (And Sell to Them Faster)
Ep. 175: How To Sell Faster with Video
Ep. 174: What Marketers Can Learn from the Navy's Video Recruiting Strategy
Ep. 173: How to Create a Powerful Customer Testimonial Video
Ep. 172: Discover The Early Adopter IGTV Opportunity
Ep. 171: Discover Your Target Customer's Language of Love
Ep. 170: How to Create a Hub and Spoke Content Marketing Strategy, with Mike Huber
Ep. 169: How to Use Geofencing to Optimize Your Digital Marketing Campaigns
Ep. 168: Todd’s Speech In Minneapolis: Using Video To Sell Products at Faster Rates
Ep. 167: How to Get a Ton of Free Publicity Using Newsjacking, with David Meerman Scott
Ep. 166: How to Turn Customers Into Your Marketing Army, with Jay Baer
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