Discover how Simon Rodrigue recently led Staples through a complete digital transformation in a fraction of time (and cost) using a best-in-breed "modular" approach to ecommerce.
With over 300 retail locations, and a plethora of services (print, wholesale, school etc), plus managing unique pricing for the Staples Preferred program, syncing an ecommerce solution between it all that ties in seamlessly, managing pricing, curbside pickup, and other aspects was no small feat!
Simon is someone who understands ecommerce like very few. Staples is evolving, and so is their digital presence. This episode gives a glimpse into how they think about ecommerce, their approach to solving it, and how this sets them up for success in the future.
The best thing about Simon and Staples, is they really are just getting started!
Some of the topics we discuss:
Our Guest: Simon Rodrigue
Simon Rodrigue is a recognized leader in the retail transformation taking place today, with over 15+ years of executive experience in the space. Most notably, Simon is the SVP and Chief Digital Officer at STAPLES Canada where he is a key member of the leadership team transforming one of Canada's most iconic retail brands.
Simon was also the former SVP of eCommerce for Walmart Canada where he was responsible for all aspects of the online business, technology, digital marketing, and integration with stores in Canada. During this time, in addition to rapidly growing the business, he introduced store pickup and grocery home shopping to the Canadian market.
Simon was also the VP of Product Management / Site Experience North America as well as General Manager of Canada at Travelocity. He was the Associate Vice President of eCommerce at Sears Canada and held several operational and merchandising leadership roles within The Home Depot Canada before serving as their Senior Manager of eCommerce and Interactive Marketing launching Homedepot.ca into the Canadian marketplace. He also served as a Senior Business and Marketing Consultant with Nortel Networks Global Services, enabling start-ups and aiding Fortune 50 companies to develop global emerging business strategies.
Claudiu Cioba: Shoppable video and the future of interactive commerce
Alok Ahuja: “Own your customer’s doorstep” with mind-blowingly fast delivery
Rick Watson: Shopify vs. Amazon, the state of omnichannel ecommerce.
Jason Greenwood: ‘Stealth commerce’ and the future of purchase automation.
Andrew Maffettone: Expanding the reach of ecommerce brands
Chase Clymer: From strategic design to Shopify-powered sales machine
Yasmin Nozari: Discovering the “a-ha” moment in customer data
Mate Prgin: Is your store compliant with global data privacy laws?
Richard Kestenbaum: What metrics matter for ecommerce brands today?
Patrick Campbell: Revenue optimization strategies for high-growth subscription brands
Jill Dunn & Carlene Higgins: The breakthrough moment in beauty
Elizabeth Buchanan: How to ’seize the transaction moment’ and unlock hidden revenue.
Andrew Forman: Disrupting the discount with high-converting donation incentives.
Adii Pienaar: On building Cogsy, “Your Extra Head of Inventory Operations.”
Kelly Vaughn & Rhian Beutler: How two women are revitalizing gift cards, and why it might save your holiday shopping season.
Kathleen Booth: Is your store losing money to poor coupon-code hygiene?
Jason Cottrell: Delivering well-executed commerce in a digital-first landscape
John Williams: Driving digital experiences for the most innovative brands in the world
Cody Wittick: What's the biggest mistake you can make in influencer marketing?
Paul do Forno: Driving the transformation with opportunities for scaling digital and B2B brands
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