DMOU: Destination Marketing Organization University
Business:Management & Marketing
In theory, merging a Destination Marketing Organization with a Convention Center sounds like a logical collaboration. In practice, however, that's not often the case...except in Akron OH, where Gregg Mervis manages three separate business units under the Akron-Summit CVB umbrella. On this edition of DMOU, we delve into why the "Akron model" works so well and, in the Bonus Round question, hear about a make-or-break moment as Gregg was in the hunt for the Big Chair.
103: Vail Ross • What Matters to Hoteliers Now
102: Lynn Tillotson • A DMO Without Public Investment
101: Destinations International Advocacy Summit: The Go-To Rebuttal
100: Catherine Callary: Nothing About Us, Without Us
99: Al Hutchinson: What’s Next for Destinations International
Andreas Weissenborn: The Destinations International Foundation Challenge
Pam Seidl: How a Small Town Won a World Championship
Greg Edwards: Getting on Everyone’s Top Ten List
Sonya Bradley: Building a DEI-focused DMO
Live in Toronto: The New Gigs in Destination Leadership
Anthony Everett: Transitioning a DMO to a Social Enterprise
Tavis Hall: Breaking Convention
Kari Westlund: Managing a Destination’s Biggest Year Ever
Don Cason & Eric Woolridge: Designing a Magnetic Tourism Master Plan
David Gilbert: A DMO Taking Point on Talent Acquisition
Brett Oetting: Innovation in the Eye of a Pandemic
Nicole Hankton: A Different Way of Looking at Sales and Mentorship
Greg DeShields: The Opportunity Within Tourism Diversity Matters
Arica Sears: A DMO Addressing Climate Change
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