DMOU: Destination Marketing Organization University
Business:Management & Marketing
In theory, merging a Destination Marketing Organization with a Convention Center sounds like a logical collaboration. In practice, however, that's not often the case...except in Akron OH, where Gregg Mervis manages three separate business units under the Akron-Summit CVB umbrella. On this edition of DMOU, we delve into why the "Akron model" works so well and, in the Bonus Round question, hear about a make-or-break moment as Gregg was in the hunt for the Big Chair.
Jake Steinman: TravelAbility
Johnson, Weissenborn & Seder: Previewing the Advocacy Summit
Sara Brish: Using DMO Technology to Punch Above Your Weight Class
Butch Spyridon: The Chair's Agenda for Destinations International
David Peacock: The Future of Tourism
Shelly Green: On Ethics and Accountability
Ray Hoyt: Diversifying DMO Revenue Streams
Dave Nolan: Lessons Learned from a Former DMO Pro
Adam Stoker: The Touchpoints that Drive Destination Marketing
Don Welsh & Jack Johnson: Destination International's Response to the New Reality
Katherine O'Donnell: How OUT RVA and BLK RVA are Transforming the Richmond VA Narrative
Kalene Griffith: Creating the Seat at the Table
Rickey Thigpen: Prioritizing Diversity, Equity and Inclusion
Gary Sherwin: A New Model for Destination Marketing
Jay Burress: On Being a Shared Community Value
Steve Paganelli: 20 Years of (Re)Evolution with TripAdvisor
Meghan Risch: Crisis Communications in a COVID-19 World
Julie Hart: What DMO Leaders Need to be Considering Now
Bill Geist: The Role of DMO Boards during COVID-19
Bryan Grimaldi: What DMOs Need to Be Considering in the Era of COVID-19
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