On today's episode of InSights:
Does your staffing firm need a Game of Thrones strategy? (1:16) Is your social media messaging balanced for human readers and algorithms? (7:34) The case study success that resulted in 1 staffing firm increasing applications by 8% WITHOUT increasing their cost per application (17:04)
During segment 2, Social Reach, they’re joined by Michelle McCormick, Social Media Marekting Advisor.
Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.
Referenced in this Episode:
[Report] The New Language of Staffing
[Webinar] Staffing Messaging: Striking a Balance Between Human Readers and Algorithms
[Case Study] Programmatic Increases Qualified Applications and Eliminates Wasted Job Board Spend
[Article] Job A Has 0 Applications. Job B Has 100 Applications. How Can Programmatic Advertising Fix That?
[Article] This Will Make You Successful at Programmatic Job Advertising
[Article] Scared of Programmatic Advertising? This Will Calm Your Four Biggest Fears
Episode Presented by Haley Marketing:
Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.
To learn more visit: haleymarketing.com
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[InSights] Lessons from the Staffing Industry's Leading Marketing Roundtable
[InSights] Navigating COVID-19 in Your Marketing
[Interview] Mike & Rob - Haley Marketing (Mamu Media)
[InSights] A Lesson in Candidate Experience from Amazon
[Interview] Leah Daniels - Appcast
[InSights] A Dozen Ways to Post the Same Job
[InSights] Creating Content that Ranks on Google
[InSights] Improve Your Online Reputation
[Interview] Nat Carmack - BOS Staffing
[InSights] Acquiring Clients in 2020
[InSights] Creating Great Job Descriptions
[InSights] Preparing for 2020
Best of 2019
[InSights] New Takes on Our 5 Favorite Segments from 2019
[Interview] Brad Bialy - 2020 Checklist
[InSights] Recruiter InMails are Ruining the Industry
[Interview] John Ruffini - HealthTrust Workforce Solutions
[InSights] Preparing for 2020
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