Didn’t See It Coming with Marc Stoiber
Business:Marketing
There's never a shortage of great marketing and brand-related stories. But we really hit the jackpot the last little while. So I went on the air with Mark Brennae of CFAX to talk about it.
First, what's up with Drake? Is he the new Toronto Raptors mascot, or a genius marketer? If you haven't been paying attention, the rapper is front and centre at Raptors games, and his visibility has gone through the roof during the playoffs. How much exposure is too much? Which brand benefits, and which brand pays? It's all in the first half of my show with Mark.
Second, the EU election happened yesterday, and the results were certainly not what populists were expecting. But had anyone really paid attention to the complex worldviews of euro-constituents, the rise of the Greens may have made perfect sense. Worldview thinking is something we marketers do as a matter of course. I talk about it during the second half of my show with Mark.
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Tiger Woods, Donald Trump, and Boeing. A big day for brands.
University-gate: a tale of rich people, and the depths they'll plumb for status brands
The Carolina Hurricanes, Justin Trudeau, and the art of the pirate brand
Gillette, branded commentary and the razor's edge of public opinion.
From Co-working to Club 2.0: Creating the Future of Work
Ivanka, Facebook, and Brand Betrayal
A tale of two underwear brands
Halloween, Fear, and Brand Thinking
The fall of Sears (a brand story)
How to build a brand that actually sells stuff
Everything you wanted to know about positioning, but were afraid to ask.
Nike, Kaepernick, and the power of a bold brand
Getting Back to Brand Basics
Putin And The Brand of Authoritarian Strongmen
Cancelling Roseanne: Are companies adopting the brand of human decency?
Brand Building in a Gig Economy World
The trick to creating infographics that work
What happens when iconic founders leave the brand?
The curious case of the creative person
The branding of marijuana
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