Things are finally looking up for international sportswear brands in China in 2023. For the previous few years, almost all brands were suffering due to instability of the market during COVID and the rise in popularity of Chinese domestic competitors.
With this as the backdrop to our conversation - recording last year - a big thanks goes to today's guest Kim YoungAh for offsetting these heavier topics with a very lighthearted and cheerful conversation about her career in merchandising at Nike, adidas, Fila, Gap and Crocs.
The episode also includes a catch-up interview with:
Wendy Saunders from Season 02 Episode 12
https://mosaicofchina.com/season-02-episode-12-wendy-saunders
00:00 - Trailer & Intro
01:27 - Part 1
20:14 - Part 2
27:12 - Outro
29:07 - Catch-Up Interview
Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at:
https://mosaicofchina.com/season-03-episode-18-kim-youngah
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The Culture Curator (Noxolo BHENGU, Ndawo Afrika)
The Brand Interpreter (Vladimir DJUROVIC, LABBRAND)
The Aimful Architect (Wendy SAUNDERS, AIM Architecture)
The Solar Entrepreneur (Alex SHOER, Seeder Energy)
The Tibetan Merchant (Danma JYID, Yakma Body Care)
The Beer Boss (Sean HARMON, Duvel Moortgat)
The Handicrafts Designer (Jovana ZHANG, Rong Design Library, PINWU Design Studio)
The Performance Exhibitor (ZHANG Yuan, McaM Ming Contemporary Art Museum)
The Childbirth Guru (Louise ROY, Ferguson Women’s Health)
The Bearded Lady (”COCOSANTI”, Drag Artist)
The Peruvian Healer (Katherine WONG, The Andean Apothecary)
The Streetwise Sinologist (CHANG Chihyun, History Professor)
The Streetside Foodie (Jamie BARYS, UnTour Food Tours)
The Trend Tracker (Stéphane WILMET, L’Oréal China)
Mosaic of China with Oscar Fuchs: Season 2 Trailer
Season 1 Compilation: Chinese Phrases
Season 1 Compilation: China Hangouts
Season 1 Compilation: WeChat Stickers
Season 1 Compilation: China Bests & Worsts
Season 1 Compilation: China News Sources
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