We’ll be the first to admit…
Inbound marketing isn’t the best strategy for every business.
Depending on what kind of products or services you offer, you might be better off targeting a clearly defined set of accounts or prospects.
In other words, you may see better results hunting (ABM) than farming (Inbound).
But account-based marketing (or ABM) still requires you to be strategic in how you convince and convert your prospects. ABM models are highly relational, so your sales reps need to be savvy in how they reach out and nurture those 1-to-1 connections — especially with digital tools.
That means finding creative ways to increase demand for your product or service through personalized video and email outreach.
Joining us on the show is Tyler Lessard, the VP of Marketing at Vidyard, a video hosting platform that helps businesses drives sales with video. Like me, Tyler is obsessed with helping businesses leverage video to:
- Build deeper relationships with viewers
- Learn more about your audience
- Turn viewing insights into revenue
That’s why I invited him to join me for this episode of the podcast to discuss how to creatively combine video with an ABM strategy to convert more of your prospects into customers.
Ep. 300: WireBuzz Strategist Melissa Brown Interviews Todd Hartley
Ep.299: How You Leave A Job Is How You Are Remembered
Ep. 298: What To Do If Someone New Joins The Sales Process
Ep. 297: Forbes - 40% Of Sales People Are doing This Now
Ep. 296: The 9 Types of Videos Every Business Needs
Ep.295: The 3 Jobs WireBuzz is Hiring for right now ft. Pivot to Prosper by Kasen James
Ep. 294: Do This Every Time You Submit A Proposal
Ep. 293: 3 Reasons To Add Pricing To Your Website
Ep. 292: Breaking The #1 Limiting Belief About Video
Ep. 291: Cloud Based Video Storage Solution
Ep. 290: How The Pandemic Has Increased Video Viewing
Ep. 289: WireBuzz Crew Talks About National TV Commercial Shoot
Ep.288: Why Video Marketing Always Starts With Digital Strategy
Ep.287: Apple's 5G iPhone Brings New Video Marketing Opportunities
Ep.286: Video Marketing Strategy for Breast Cancer Awareness Month
Ep. 285: How We Virtually Express Affection In The Covid World
Ep. 284: How to be the Best in the World With Special Guest Dr. Harness
Ep. 283: Video Prospecting - How to Stand Out & Drive Leads In
Ep. 282: Wistia Announces a New Podcast Video Player
Ep. 281: How I Overcame My Learning Disabilities
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