We’ll be the first to admit…
Inbound marketing isn’t the best strategy for every business.
Depending on what kind of products or services you offer, you might be better off targeting a clearly defined set of accounts or prospects.
In other words, you may see better results hunting (ABM) than farming (Inbound).
But account-based marketing (or ABM) still requires you to be strategic in how you convince and convert your prospects. ABM models are highly relational, so your sales reps need to be savvy in how they reach out and nurture those 1-to-1 connections — especially with digital tools.
That means finding creative ways to increase demand for your product or service through personalized video and email outreach.
Joining us on the show is Tyler Lessard, the VP of Marketing at Vidyard, a video hosting platform that helps businesses drives sales with video. Like me, Tyler is obsessed with helping businesses leverage video to:
- Build deeper relationships with viewers
- Learn more about your audience
- Turn viewing insights into revenue
That’s why I invited him to join me for this episode of the podcast to discuss how to creatively combine video with an ABM strategy to convert more of your prospects into customers.
Ep. 335: Cardio Breakthrough!
Ep.334: The Latest Video Stats For Gaining Prospect Attention And Closing Deals
Ep. 333: Where Should Marketers & Sales People Get Started?
Ep. 332: How To Stand Out In A 3 Second World With Brendan Kane
Ep. 331: How to Collect Your Thought Leadership Ideas
Ep. 330: Stop Pattern Interrupting On Your Website
Ep. 329: Icebreaking - Todd's Challenge For You This week
Ep. 328: WireBuzz iPad Gets Stolen At The Airport But What Happens Next?
Ep. 326: NHL Stud Nathan Gerbe Talks About Overcoming Adversity
Ep. 327: Remote Selling Secrets - Todd’s Speaking At Tony Robbins’ Business Mastery!
Ep. 325: Finally Revealed - Todd's Big Tony Robbins Announcement
Ep. 324: Todd's Got HUGE News Coming Up!
Ep.323: Todd's Blue Speedo Story - How To Attention Hack
Ep. 322: How To Optimize Email For Better Results
Ep. 321: Preparing Your Business For The New Google Page Experience
Ep.320: The 5 Zones For Using Video To Achieve Business Goals
Ep. 319: What Makes People Buy Faster?
Ep. 318: Welcome to December! Change Can Start Early...
Ep.317: Why You Should Always Support Free Speech
Ep. 316: Work For Your Future Not Your Weekend
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