We’ll be the first to admit…
Inbound marketing isn’t the best strategy for every business.
Depending on what kind of products or services you offer, you might be better off targeting a clearly defined set of accounts or prospects.
In other words, you may see better results hunting (ABM) than farming (Inbound).
But account-based marketing (or ABM) still requires you to be strategic in how you convince and convert your prospects. ABM models are highly relational, so your sales reps need to be savvy in how they reach out and nurture those 1-to-1 connections — especially with digital tools.
That means finding creative ways to increase demand for your product or service through personalized video and email outreach.
Joining us on the show is Tyler Lessard, the VP of Marketing at Vidyard, a video hosting platform that helps businesses drives sales with video. Like me, Tyler is obsessed with helping businesses leverage video to:
- Build deeper relationships with viewers
- Learn more about your audience
- Turn viewing insights into revenue
That’s why I invited him to join me for this episode of the podcast to discuss how to creatively combine video with an ABM strategy to convert more of your prospects into customers.
Ep. 436: It's Time to Pull Up Your Youtube Shorts
Ep. 435: The Importance of Trust in your Video Marketing
Ep. 434: Todd Trained University of Arizona Student Athletes the Power of Video
Ep. 433: What is LinkedIn Boosting?
Ep. 432: Why Chief Marketing Officers are an Endangered Species
Ep. 431: Todd's Tips for Overcoming Imposter Syndrome
Ep. 430: Don't Give Away too much Free Information
Ep. 429: How Comedian Howie Mandel Taught Todd about Overcoming Objections
Ep. 428: Aligning and Leveraging your Power of Intention
Ep. 427: The Tarantino Story & Faster Knowledge Transferring
Ep. 426: Why you should Serve Others with a Joyful Heart
Ep. 425: The Tech Needed to Level Up your Virtual Presentations w/ Chad Stafford
Ep. 424: Why the Best don't get Hired but the Best KNOWN Do!
Ep. 423: How to Live Up to your Full Potential
Ep. 422: Where to get started when Selling Products or Services Remotely
Ep. 421: Latest LinkedIn Survey on Remote Buying w/Jordan Herelle
Ep. 420: Todd Talks About The Weed Industry w/ Kasen James
Ep. 419: Behind the Scenes of Shooting Todd's Documentary
Ep. 418: Heartfelt Response from Christene Sismondo after Todd's BMM Speech
Ep. 417: Adjusting to the New B2B Buyer Expectations
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money