GRIT: The Real Estate Growth Mindset
Business
Shoshana Socher used to be a stay at home mom until her family went through bankruptcy in 2005. This motivated her to find ways to put money into their lives which is why she decided to get a license and start her career in real estate. Five years later, her son, Cody became her business partner and grew the Socher Team from there.
Currently, the Socher Team is made up of 6 real estate agents and last year, they brought in $42.5M in sales with 166 transactions, marking 2020 as their most productive year to date. They attribute their growth and success mostly to having systems in place such as SISU and by doing activities that encourage agents to produce more.
In this episode, Shoshana Socher, the Operations Manager of Socher Team, Alex Ryb, and I talked about:
(05:28) How the team produced at a higher level despite having the same number of agents from the previous year
(09:01) Managing numbers vs. managing emotions
(11:26) How working with spreadsheets compare to having SISU?
(15:02) How morning meetings can shift your business
(17:25) How to motivate agents through 1 on 1 meetings
(19:28) The advantage of having an in-house Marketing person
(22:26) The importance of market updates
(25:50) What is Concierge Level Services?
(27:54) What technology does The Socher Team use in their business?
(31:23) The one thing that sets The Socher Team apart
Episode 106: Protecting Culture At All Cost with Jack Lehr
Episode 105: How Each Decision Can Lead You Closer to Success with Daniel Dixon
Episode 104: From Being a Solo Agent to Running Multiple Brokerages with Vija Williams
Episode 103: From Having an Active Job to Having Passive Ownership of Everything with Jeff Cohn
Episode 102: Building a Business vs. Building a Practice with Bobby Moats and Erin Leff
Episode 101: How to Understand People Better Through Understanding Yourself First with Jon Cheplak
Episode 100 with Spring Bengtzen, CEO and Owner of the Utah Life Real Estate Group & Associate Broker at REAL Broker LLC
Episode 099 with Ty Voyles, Co-founder and CEO of Fulcrum Properties Group
Episode 098 with Gaurav Gambhir, Co-Founder and Owner at The Condo Shop / TCS MGT / Rentphilly.com / Mega Realty / Go Commercial and Partner at Keller Williams Center City
Episode 097 with Matt DeCoursey, CEO and Founder at Full Scale and Startup Hustle Founder and Host
Episode 096 with Kenny Truong, Founder and Team Leader at Fast Real Estate
Episode 095 with Sajag Patel, Founder and CEO of BOLD Real Estate Consultants
Episode 094 with Louie Hamner, Founder of Vanguard Title Insurance Agency, LLC
Episode 093 with Brett Jennings, Owner & Founder of Real Estate Experts
Episode 092 with Brandon Hedges, COO of Sierra Interactive
Episode 091 with Tyler Smith, CEO & Founder of Skyslope
Episode 090 with Ryan Flint, CEO and Principal of the Ryan Flint Team
Episode 089 with Josh Cunningham, CEO and Founder of rokrbox
Episode 088 with Joe Herrera, Owner/Partner at Joe Taylor Group
Episode 087 with Guy Gal, CEO and Co-Founder of Side Inc
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