Welcome back to the second part of our insightful conversation with Fred Mondragon, where we continue to explore the intricate world of sales intelligence. In our previous episode, the guys discussed the significance of prioritizing fit over intent when targeting potential customers. However, the most successful sales strategies understand that fit and intent must work hand in hand to achieve outstanding prospecting results.
Intent data has become an indispensable tool for sales teams seeking to identify and engage with prospects actively looking for solutions to their challenges. By analyzing online behavior, intent data offers invaluable insights into a prospect's buying readiness. When combined with a deep understanding of customer fit, sales teams can unlock the full potential of their prospecting efforts.
In this episode, Fred shares his expertise with Chris and Corey on effectively integrating intent data with fit-based targeting to create a powerful, holistic approach to sales. They examine the best practices for leveraging intent signals alongside demographic data, ensuring that you're targeting not only prospects who are ready to buy but also those who are the right fit for your solution. Join Chris, Corey, and Fred as they dive into the fascinating interplay between intent and fit, and discover how this synergy can help you achieve unparalleled success in your sales efforts. Listen to episode 218: Intent, Fit, and the Future of Sales Intelligence."
About Fred Mondragon:
Fred, a senior sales and business development executive with extensive experience at SaaS software companies, joined Rev in 2021. He has managed revenue generation channels at numerous successful startups and large companies, including TimesTen, Oracle, and most recently, Medallia, where he set up the channel sales and alliances function from scratch. Fred received his B.A. and MBA from Stanford.
Links from this episode:
Corey Frank on LinkedIn
Branch49
Chris Beall on LinkedIn
EP226: Crossing the Punchline: The Risks of Overdoing Humor in Sales
EP225 Ricochet Your Way to Sales Success - The Power of Humor
EP224: The Conversation Queue - Nurturing Sales Relationships for Market Dominance
EP223: ChatGPT: Your New Data Analyst BFF Uncovers Surprising Sales Insights
EP222: Q12024 - Top Insights on AI, Authentic Conversations, and Data-Driven Strategy
EP221 - Pipeline Per Rep Hour: The Ultimate Sales KPI
EP220: Finding the zipper - helping weasels become top-performing pigs.
EP219: New Grads: You're the Product, Choose Your Buyer
EP217: The Seductive Shadowboxing of CRM Data - Fit vs. Intent
EP216: Conversations, The Kryptonite of MarTech?
EP215: Sales Artisans: Thriving Alongside Smart Bots
EP214: The Future of Sales: Balancing AI and Authenticity
EP213: Ethical AI Selling - Reality vs Hype
EP212: Reps Dread It, Managers Avoid It: Coaching
EP211: Conversations Convert to Pipeline Power
EP210: Sales Targeting Beyond LinkedIn and Navigator
EP209: Your Only Product Is the Meeting
EP208: Balancing Relationships and Efficiency in AI Sales
EP207: Full-Bodied Discovery - Breathing Space for Truth
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