Can a dentist have a fanbase? What about an insurance company? Yes, says David Meerman Scott, marketing & business growth speaker and author of the WSJ bestseller FANOCRACY. In this episode of Sales Lead Dog, host Chris Smith talks to David about his new book, and the idea that really meaningful marketing and selling happens when we turn our customers into our biggest fans.
David has written over twelve books, four of which have been international best-sellers. In FANOCRACY, David explains how growing a fanbase is contrary to many of our widely held beliefs about selling -- it’s about being a community builder, not the stereotypical “hunter.” But though it takes a leap of faith, it really works. “We found examples in all kinds of different marketplaces of people who have been able to build fans,” David explains -- from the success of a skateboarding dentist to Duracell’s 10-million battery giveaway.
At the end of the day, it’s hard to argue with this compelling strategy, which flips selling and marketing on its head. But it’s actually pretty simple; as David says: “If you bring passion to what you do, that passion is infectious.”
Quotes:
Links:
https://www.fanocracy.com
https://www.davidmeermanscott.com/
https://www.linkedin.com/in/davidmeermanscott/
https://www.linkedin.com/company/freshspot-marketing/about/
Empellor CRM Website
chris.smith@empellorcrm.com
Empellor CRM LinkedIn
Podcast production and show notes provided by FIRESIDE Marketing
Jennifer Glass, Does Success Equate to Happiness?
Matt Schatz, Leadership is NOT a Title
Tony DeSpirito, Hire the Right People
Blake Morgan, The Customer of the Future
Gal Borenstein, Know Thy Enemy: Borenstein Group
Shannon Mulligan, Mom Squad: VAST Results- Getting You to YES!
Kristie Jones, Taking Off The Rose Colored Glasses
Sandy Ellis, Extend Grace & Accept It
Sally Duby, Capture The Data
Joe Paranteau, Billion Dollar Sales Secrets: Sellers & Non-Sellers
Mary Grothe, Align With The Buyer: House of Revenue
Jeffrey Diamond, Leveraging Sponsorship
Ken Grohe, Empathy & Curiosity Over GPA
Lauren Bailey, The Confidence Gap: #GirlsClub
Sebastian Shahvandi, Always Better, Never Best
Devin Corn, Bringing Military Success to Sales Success
Alvin Crawford, Building Strong Foundations
John Golinvaux, Data Mining: The Truth Serum
Michael Gumiela, Take Note
Tiffani Misencik, Accountability vs Responsibility
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Experts of Experience