Can a dentist have a fanbase? What about an insurance company? Yes, says David Meerman Scott, marketing & business growth speaker and author of the WSJ bestseller FANOCRACY. In this episode of Sales Lead Dog, host Chris Smith talks to David about his new book, and the idea that really meaningful marketing and selling happens when we turn our customers into our biggest fans.
David has written over twelve books, four of which have been international best-sellers. In FANOCRACY, David explains how growing a fanbase is contrary to many of our widely held beliefs about selling -- it’s about being a community builder, not the stereotypical “hunter.” But though it takes a leap of faith, it really works. “We found examples in all kinds of different marketplaces of people who have been able to build fans,” David explains -- from the success of a skateboarding dentist to Duracell’s 10-million battery giveaway.
At the end of the day, it’s hard to argue with this compelling strategy, which flips selling and marketing on its head. But it’s actually pretty simple; as David says: “If you bring passion to what you do, that passion is infectious.”
Quotes:
Links:
https://www.fanocracy.com
https://www.davidmeermanscott.com/
https://www.linkedin.com/in/davidmeermanscott/
https://www.linkedin.com/company/freshspot-marketing/about/
Empellor CRM Website
chris.smith@empellorcrm.com
Empellor CRM LinkedIn
Podcast production and show notes provided by FIRESIDE Marketing
Skip Miller, The Art of Outbounding
Rebecca Grimes, If You're Not Failing, You're Not Learning
Mark Schaefer, Cumulative Advantage
Faiza Hughell, Creating Abundance in Business
Mark Musselman, Continually Evolving
Robert Merritt, Culture of Accessibility and Accountability
Greg Grand, The Art of the Interview
Erik Norman, Resiliency in Sales
Wesleyne Greer, The Three P’s: People, Process and Profit
Matt Green, Success in Hiring: Hire slow and as a team. Trust your gut.
Ashley Welch, The $3 Million Dollar Bus Ride
Rich Van Doorn, Learning From Failure
Kayleb Bowes, Know Your Why
William Standifird, Prospect Needs Come First
John Maczynski, Focus On The Important, Not The Fluff
Dave Sandhoefner, Customers Have a Thirst For Value
Tyler Carey, Empathy and Humility Create Trust
Joey Kercher, Unicorn Puff
Bob Marsh, Good Questions Lead to Closed Deals
Angel RIBO, Don’t Wait. Don’t Fret. Get Going.
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Experts of Experience