In this episode you will learn;
Why list building is important.
Don’t Play in someone else’s sandbox.
The cautionary tale of My Space.
How To Build a List.
How Lead Gen magnets work to build a list. Lead Gen Magnets allow you to get a customers email and possibly additional information in exchange for relevant information that you provide for them that they find valuable. It could be a PDF, a checklist, FAQ PDF, a video, or an ebook. You can even offer a physical book in exchange for their address and phone number. The way we recommend you do this you would already have their email.
How to develop a Lead Gen Magnet
Doug cites examples of lead Gen Magnets used in our industry.
He walks you through step by step on how to create Lead Gen Magnets specifically for your store.
The importance of Trust in selling and how a Lead Gen Magnet can create Trust and authority.
I discuss some other Lead Gen Magnets and the importance of showing customers that you as a store owner care about your customer.
Lead Gen Magnets can be used on the phone, on the floor, on your website because they separate your store from the competition and position you as the authority in your market.
I discuss the importance of over delivering on your Lead Gen Magnet. I use my own PDF as an example, “The 9 Biggest Mistakes Furniture & Mattress Stores Make & How To Avoid Them”. My dealers expect to get a one page PDF but what they get instead is a deep dive into each question with well over 50 ideas on how to make more money in a mini ebook which is 8 pages long. When you over deliver you create value. To get your FREE copy just go to peteprimeau.com.
Doug gives more ideas on providing extra value to your customers.
Pete shares a primitive Lead Gen Magnet that Kronheim’s Furniture used in the late 80s.
For more ideas contact Doug at furnishingresults.com.
Doug Stewart is speaking at this years Future Leadership Conference in New Orleans in September. He is the Director of Training For Mega Group and he is a certified Dale Carnegie Trainer. I call him The Giver because he is one of the smartest, most caring, and most giving people I know.
For complete show notes go here http://peteprimeau.com/episode-013-interview-with-the-giver-doug-stewart.
Thought Leadership in Business - Nicky Billou: Episode 134
Sizzling Sales Conversations - Bruce Scheer: Episode 133
Mindset is EVERYTHING - Gregory Birch: Episode 132
Ask Pete! How You Can Boost Your Business & Prepare For Vegas Market: Episode 131
Sneak Peek Summer Vegas Market - Steve Karns & Jared Carlitz: Episode 130
Want to Sell More? Give More! - Doug Krinsky: Episode 129
Teaching the Art of Selling Sleep - Andrew Carrington: Episode 128
Building an Unbreakable Business - William Attaway: Episode 127
Open Mind: Closed Sale - Merit Kahn: Episode 126
Ask Pete! - Sales Secrets For The Mattress Industry: Episode 125
Become The Leader You’re Meant To Be - Oakland McCulloch: Episode 124
How a Guy Took a Startup to a Billion in Sales - Roy Osing: Episode 123
How To Sell With Confidence - Darleen Priday Episode 122
Mattress Firm’s Likely Acquisition With Alex Milstein: Episode 121
Confident Selling Success With Dr. John Frank: Episode 120
Get Quality Referrals Without Being a Jerk With Joe Pallo: Episode 119
How We Built The Biggest Little Mattress Store Together! With Jack and Dianna Balsley: Episode 118
Personal Growth for Business Owners With Jeff Giagnocavo: Episode 117
How To Build Trust as a Leader During Challenging Times With Andy Neillie: Episode 116
Success Secrets For Store Owners With Kevin Fear: Episode 115
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