In this episode you will learn;
Why list building is important.
Don’t Play in someone else’s sandbox.
The cautionary tale of My Space.
How To Build a List.
How Lead Gen magnets work to build a list. Lead Gen Magnets allow you to get a customers email and possibly additional information in exchange for relevant information that you provide for them that they find valuable. It could be a PDF, a checklist, FAQ PDF, a video, or an ebook. You can even offer a physical book in exchange for their address and phone number. The way we recommend you do this you would already have their email.
How to develop a Lead Gen Magnet
Doug cites examples of lead Gen Magnets used in our industry.
He walks you through step by step on how to create Lead Gen Magnets specifically for your store.
The importance of Trust in selling and how a Lead Gen Magnet can create Trust and authority.
I discuss some other Lead Gen Magnets and the importance of showing customers that you as a store owner care about your customer.
Lead Gen Magnets can be used on the phone, on the floor, on your website because they separate your store from the competition and position you as the authority in your market.
I discuss the importance of over delivering on your Lead Gen Magnet. I use my own PDF as an example, “The 9 Biggest Mistakes Furniture & Mattress Stores Make & How To Avoid Them”. My dealers expect to get a one page PDF but what they get instead is a deep dive into each question with well over 50 ideas on how to make more money in a mini ebook which is 8 pages long. When you over deliver you create value. To get your FREE copy just go to peteprimeau.com.
Doug gives more ideas on providing extra value to your customers.
Pete shares a primitive Lead Gen Magnet that Kronheim’s Furniture used in the late 80s.
For more ideas contact Doug at furnishingresults.com.
Doug Stewart is speaking at this years Future Leadership Conference in New Orleans in September. He is the Director of Training For Mega Group and he is a certified Dale Carnegie Trainer. I call him The Giver because he is one of the smartest, most caring, and most giving people I know.
For complete show notes go here http://peteprimeau.com/episode-013-interview-with-the-giver-doug-stewart.
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The Show Must Go On! Featuring Gerry Borreggine, CEO of Therapedic: Episode 53
Resolve To Level Up Your Business With Steve Houk and Chris Stone: Episode 52
Selling From The Heart With Larry Levine: Episode 51
Living A Big Ticket Life With Jeff GIagnocavo: Episode 50
Achieve Your Peak Performance With Rick Denley: Episode 49
Mike Weinberg: You Can‘t Handle The Truth! Episode 48
Lee Salz: Sell Different! Episode 47
Light Your Sales On FIRE! With Carson Heady: Episode 46
Making The World A Better Place To Sleep With Paris Fealy of REST: Episode 45
Virtual Training With Jeb Blount: Episode 44
Power Up Your Virtual Sales! With John Kolencik of Matrix Impact: Episode 43
Why Mentors Matter! With Doug Stewart: Episode 42
How To Have Your Best Fourth Quarter Ever! With Patrick Tinney: Episode 41
Secrets of Success for Retail Furniture and Mattress Stores! With Darren Sparks of BedTech - Episode 40
Talk Less - Sell More! With Joe Pici: Episode 39
Freedom Mindset Monday With Curt Mercadante - Episode 38
Maintain Your Focus With Patrick Tinney - Episode 37
Secrets Of The Sales Champion Linebacker With Dave Rodriguez - Episode 36
Start Selling By Giving! Doug Krinsky, Founder of Ante4Autism: Episode 35
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