In this episode you will learn;
Why list building is important.
Don’t Play in someone else’s sandbox.
The cautionary tale of My Space.
How To Build a List.
How Lead Gen magnets work to build a list. Lead Gen Magnets allow you to get a customers email and possibly additional information in exchange for relevant information that you provide for them that they find valuable. It could be a PDF, a checklist, FAQ PDF, a video, or an ebook. You can even offer a physical book in exchange for their address and phone number. The way we recommend you do this you would already have their email.
How to develop a Lead Gen Magnet
Doug cites examples of lead Gen Magnets used in our industry.
He walks you through step by step on how to create Lead Gen Magnets specifically for your store.
The importance of Trust in selling and how a Lead Gen Magnet can create Trust and authority.
I discuss some other Lead Gen Magnets and the importance of showing customers that you as a store owner care about your customer.
Lead Gen Magnets can be used on the phone, on the floor, on your website because they separate your store from the competition and position you as the authority in your market.
I discuss the importance of over delivering on your Lead Gen Magnet. I use my own PDF as an example, “The 9 Biggest Mistakes Furniture & Mattress Stores Make & How To Avoid Them”. My dealers expect to get a one page PDF but what they get instead is a deep dive into each question with well over 50 ideas on how to make more money in a mini ebook which is 8 pages long. When you over deliver you create value. To get your FREE copy just go to peteprimeau.com.
Doug gives more ideas on providing extra value to your customers.
Pete shares a primitive Lead Gen Magnet that Kronheim’s Furniture used in the late 80s.
For more ideas contact Doug at furnishingresults.com.
Doug Stewart is speaking at this years Future Leadership Conference in New Orleans in September. He is the Director of Training For Mega Group and he is a certified Dale Carnegie Trainer. I call him The Giver because he is one of the smartest, most caring, and most giving people I know.
For complete show notes go here http://peteprimeau.com/episode-013-interview-with-the-giver-doug-stewart.
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Differentiate Or Die! With Cliff Levin & Ian Hays of Furniture For Life - Episode 33
Break Your Sales Records! With Tony Catanza: Episode 32
Big Ticket Life With Jeff Giagnocavo - Episode 31
Steve Houk - Build, Market, Sell & Succeed! Episode 30
Mark Hunter - Do You Have a Mind For Sales? Episode 29
Randy Thompson - The Adjustable Bed Guru - Episode 28
Fight The Mattress Review Mafia! With Mike Magnusun and Jeff Cassidy - Episode 27
Victor Antonio - Back To The Future - Episode 26
Trent Ranburger: Think Outside The Box Springs! Episode 25
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Better Sales Conversations With Prospects & Customers w/ Karen Siravo - Ep 23 - The Pete Primeau Show
Compete Against Larger Businesses And Win w/ Steve Houk - Ep22 - The Pete Primeau Show
New Tools From GoodBed To Help Mattress Retailers Succeed w/ Michael Magnuson & Jeff Cassidy - Ep 21 - The Pete Primeau Show
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Build Deeper Customer Connections & Relationships Lasting A Lifetime w/ Dos Marcos - Ep16 - The Pete Primeau Show
How To Make 2021 Your Best Year Possible w/ Tim Mushey - Ep15 - The Pete Primeau Show
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