The Passle Podcast - CMO Series
Business:Marketing
Success in legal Business Development sometimes happens by accident, but the days when firms could get by without an effective BD strategy are long gone.
Someone who is pushing the envelope when it comes to developing legal BD best practice is David Bruns, Director of Client Services at Farella, Braun + Martel. Alistair Bone is lucky to be joined by David on this episode of the CMO Series podcast to hear his insights on how to get to the legal BD win.
David discusses his approach to BD and the importance of understanding and celebrating the little wins throughout the journey.
Tune in as Ali and David explore:
CMO Series REPRESENTS - Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging
Episode 127 - Karen Snell of Kennedys on Modernising & Globalising a BD function
Episode 126 - Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development
Episode 125 - Sona Spencer of Troutman Pepper on Being an Advocate for Talent
Episode 124 - Brianna Leung of Much Shelist on How a Law Firm Strategy is Made
CMO Series REPRESENTS - Beyond Sight: Advancing Accessibility in Digital Marketing with Tim Dixon of Intertek
CMO Series REPRESENTS - In the Spotlight: Danielle Smith on Baker Donelson’s Women’s Initiative
Episode 123 - Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs
Episode 122 - Emily McKeown Of Godfrey & Kahn On Authentic Business Development - Building An Approach That Fits Your Market & People
CMO Series Podcast Special Episode: Live Podcast from LMA Southeast
2023 Passle CMO Series Thanksgiving Special
Episode 121 - John Eix of Crowe & Dunlevy on Making an Instant Impact in a Regional Firm
CMO Series REPRESENTS - Lynnette Espy-Williams of Cozen O’Connor on Thriving Together: Cultivating Allyship, Safety & Diversity in Law Firm Culture
Episode 120 - Emily Rogers of Norton Rose Fulbright on Instilling a Growth Mindset in Legal Marketing
Episode 119 - Tom Helm of Smith Gambrell Russell on Leading with Intent: A CMO’s Journey to Growth
Episode 118 - Mikkel Keller Stubkjær of Novicell UK on Composable Architecture and Why it Benefits Your Firm
CMO Series REPRESENTS - Flipping the Script on DEI: Courtney Carter of Jenner & Block on Developing Talent and Shaping Client Relationships
Episode 117 - Justin Portaz of Jenner & Block on Trusting your team: Lessons from a legal CMO
Episode 116 - Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm
Episode 115 - Client Listening 101 with JeanMarie Campbell of Baker McKenzie
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