Marketing Technology Podcast by Marketing Guys
Business:Marketing
In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with David Hirschfeld. David is an entrepreneur that has founded multiple companies. Currently, he's the CEO at both Tekyz and Anzu Medical.
David has a long background in building global teams in software development. He shares his tips on marketing technology and we discuss whether it's better to choose an all-in-one system for marketing automation and technology or choose best of breed solutions within an eco-system. Both have advantages and disadvantages.
Also, David shares a case on conversion optimization and stresses on explaining how results are achieved. In other words: is conversion optimization luck or science?
Contact details:
Website: https://www.tekyz.com/
LinkedIn David Hirschfeld:https://www.linkedin.com/in/dhirschfeld/
If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
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How-to: SEO for B2B in 2023 - Ken Marshall, Chief Growth Officer of RevenueZen
Analytics for e-commerce, tips & tricks - Brian Eberman, CEO of Zeenk
How to personalize your website and realize 30% increase in conversions- Eric Melchor of Optimonk
How to use call tracking for your ads and measure results - Todd Fisher, CEO of CallTrackingMetrics
How to use personal video throughout your marketing & sales cycles - Yaniv Siegel, Sales Manager EMEA of Vidyard
How to use e-commerce data to increase customer lifetime value - Valentin Radu, CEO of Omniconvert
Marketing automation selection - Akhil Mittal, SVP Global Sales & Marketing of Altudo
How to set up a referral program for your company in 3 steps - Chad Durfee, CEO of Referral Wave
How to: advertise on podcasts - Mike Kadin, CEO of RedCircle
Hope is not a strategy when building funnels! - Alisha Conlin-Hurd, co-founder of Persuasion Experience
Political polling and what marketers can learn from it- Peter Shafer, VP Sales & Marketing of Everest Communications
Ad engineering: how the pro’s do it - Andrew Yates, CEO and co-founder of Promoted.ai
Digital marketing in the insurance industry, and why it’s different - Ifty Kerzner, President of Kissterra
How to: digital marketing tips for local businesses - Laura Nelson, VP of Marketingat Signpost
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Practical use of AI in digital marketing - Erica Salm Rench, COO of Rasa.io
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