Marketing Technology Podcast by Marketing Guys
Business:Marketing
In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with David Hirschfeld. David is an entrepreneur that has founded multiple companies. Currently, he's the CEO at both Tekyz and Anzu Medical.
David has a long background in building global teams in software development. He shares his tips on marketing technology and we discuss whether it's better to choose an all-in-one system for marketing automation and technology or choose best of breed solutions within an eco-system. Both have advantages and disadvantages.
Also, David shares a case on conversion optimization and stresses on explaining how results are achieved. In other words: is conversion optimization luck or science?
Contact details:
Website: https://www.tekyz.com/
LinkedIn David Hirschfeld:https://www.linkedin.com/in/dhirschfeld/
If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
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MarTech and scale-up companies growth - Simon Severino, CEO and founder at Strategy Sprints
How to make creative content less subjective - Anastasia Leng, Founder and CEO at CreativeX
Without data integrity you can‘t have powerful marketing operations - Verl Allen, CEO at Claravine
The German MarTech Landscape in 2021 - Jens Polomski, Sr. Marketing Manager at Greator
How to select the right influencer for your brand -David Morneau, Managing Partner at inBeat
Don‘t overcomplicate MarTech - Lee Hackett, CEO at BluprintX
How to have a successful video marketing strategy - Augie Johnston, CEO and founder at Vidchops
Global B2B Benchmark shout out - Janet Nawijn, Marketing Manager at Marketing Guys
How to make virtual events really work - Ike Kehal, CEO at Social27
ROI justified content strategy: 3 decision making metrics - Jeff Coyle, co-founder at MarketMuse
Content marketing Do's and Don'ts - Angela Pointon, president at 11outof11
In funnel marketing there is no one-size-fits-all! - Jack Born, founder at Deadline Funnel
Connecting awareness to revenue in digital marketing - Eric Schwartzman, author of The Digital Pivot, Secrets of Online Marketing
Why you should not have a budget for some online channels - John Readman, founder at Ask BOSCO
The game of B2B social media marketing - Julia Shapiro, Director of Sales North America at Oktopost
A how-to on Influencer Marketing - Antonio Boccanfuso, Chief Content @ Höski
How to use personal video in marketing & sales - Darin Dawson, Co-Founder at BombBomb
Funnel marketing in practice - Maddy Martin, VP of Marketing @ Smith.ai
Marketer: start becoming negative! - Tim Ash | Author of Unleash your Primal Brain
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