Marketing Technology Podcast by Marketing Guys
Business:Marketing
In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with David Hirschfeld. David is an entrepreneur that has founded multiple companies. Currently, he's the CEO at both Tekyz and Anzu Medical.
David has a long background in building global teams in software development. He shares his tips on marketing technology and we discuss whether it's better to choose an all-in-one system for marketing automation and technology or choose best of breed solutions within an eco-system. Both have advantages and disadvantages.
Also, David shares a case on conversion optimization and stresses on explaining how results are achieved. In other words: is conversion optimization luck or science?
Contact details:
Website: https://www.tekyz.com/
LinkedIn David Hirschfeld:https://www.linkedin.com/in/dhirschfeld/
If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
How to be successful in eCommerce email marketing - Tyler Sullivan 'Sully', founder @BombTech Golf
Getting things done in marketing (technology) - Darrell Alfonso, Global Marketing Operations Manager @ Amazon
The future of events in B2B is hybrid. Or is it? - Alon Alroy, co-founder at Bizzabo
3 Martech developments for 2021 - Dan McGaw, Founder @ McGaw.io
How to create a brand story - Arjun Sen, President @ ZenMango
A conversational platform for fellow marketers - Pierre Vanderfeesten, Co-Founder @ Brollo
4 Tips on how to move away from 3rd party cookies before it's too late - Kerel Cooper, SVP Global Marketing @ LiveIntent
Using interactive content for your holiday season marketing - Saksham Sharda, Creative Director @ Outgrow
How your brand reaches people in search - Chris Dickey, CEO and Founder @ Visably
How to use Facebook Messenger as your chatbot - Vince Benedetto, CEO & Founder @ Automated Dreams
How to use location data for marketing - Greg Sterling, VP Market Insights @ Uberall
How to select the right email marketing platform - Jordie van Rijn, founder @ Emailvendorselection.com
How to organize a successful online event - Katherine Martin, Marketing Manager @ Narrative Science
How to manage your social workflow -Xenia Muntean from Planable.io
Some marketing technologies are more equal than others...- Oren Greenberg, On Demand CMO @ Kurve
Be human where it counts. Otherwise automate! - Josh & Sam Ovett - MobilePocketOffice
Best practices from a big martech stack owner - Paul Johnson, Director of Marketing Technology @ LogMeIn
The role of PR in Martech - Interview Aaron Mirck, Presscloud
How to turn In-Person Events into digital experiences - Interview Peter Bell (Adobe)
How to: Let your webinar be the ultimate lead generation machine
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