Pam will tell you up front that she’s not your typical marketer. Being in the corporate world for 20+ years and having held various positions at Intel from accounting and supply chain management and then marketing, Pam has the benefit of having a holistic view of how a company runs. She thinks strategically and is able to translate the big picture into actionable plans & tactics. Her first book, “Global Content Marketing” (McGraw Hill, 2014) is the first marketing book to offer a complete process to scale content around the world.
In her latest book, “Effective Sales Enablement” she focuses on marketing’s role in sales enablement, the friction between sales and marketing, and provides strategies for having consistent branding and messaging in sales enablement. It’s this second book that we dive into and discuss a very interesting topic that I know you’ll have an opinion on -- who should own sales enablement?
Get your copy of Effective Sales Enablement here: https://amzn.to/2uf6scr
10 Crucial Demand Management Initiatives
The D3 Methodology: Essential Elements of Demand Creation
#247 A Complete Roadmap to Marketing Operations
#246 Building a Culture that Embraces Change & Innovation
#245 How to Grow in Your Marketing Career
#244 The Art and Science Behind Predictive Attribution Models
#243 Exploring a Holistic Approach to Demand Generation
#242 Lead Management Strategies for Success
#241 The Future is Here: Marketing in the Metaverse
#240 How to Create a New Product Category
#239 Talent Acquisition Strategies to Build & Grow Your Team
#238 Video Marketing Advice from an Emmy-Award-Winner
#237 Modernizing the Buyer’s Journey with Technology
#236 How to Build and Grow Strategic Partnerships
#235 How to be an Agent of Change in Your Organization
#234 How to Build Your Marketing Team’s Center of Excellence
#233 An End-of-Year Recap & Inspiring Message with David Lewis
#232 Essential Skills in a Modern Marketing Leadership Role w/ Christelle Flahaux
#231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman
#230 Invaluable: How to Create Opportunities for Career Advancement
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