Pam will tell you up front that she’s not your typical marketer. Being in the corporate world for 20+ years and having held various positions at Intel from accounting and supply chain management and then marketing, Pam has the benefit of having a holistic view of how a company runs. She thinks strategically and is able to translate the big picture into actionable plans & tactics. Her first book, “Global Content Marketing” (McGraw Hill, 2014) is the first marketing book to offer a complete process to scale content around the world.
In her latest book, “Effective Sales Enablement” she focuses on marketing’s role in sales enablement, the friction between sales and marketing, and provides strategies for having consistent branding and messaging in sales enablement. It’s this second book that we dive into and discuss a very interesting topic that I know you’ll have an opinion on -- who should own sales enablement?
Get your copy of Effective Sales Enablement here: https://amzn.to/2uf6scr
#229 The Ideation from Problem to Product to Platform ft Sangram Vajre
#228 Mutual Trust Between Sales & Marketing ft Ken Narita
#227 The 4 Traits of Modern CMOs ft Drew Neisser
#226 How Financial Services Deploys Digital Transformation ft. Bill Topel
#225 What It Takes to Have an Incredible Career Journey ft. Brooke Bartos
#224 Managing Burnout: An Open Discussion on Balancing Your Career and Mental Health
#223 Handling a Marketing Team Member Resignation ft. Justin Chormicle
#222 A 3-Step Exercise for Becoming a Master Storyteller ft. Norman Bell
#221 The Difference Between Marketing to the Mid-Market vs. Enterprise
#220 A Peek into The Revenue RAMP ft. Lisa Cole
#219 Building a Frictionless Sales Experience ft. James Henderson
#218 How to Establish a Personal Brand on LinkedIn ft. Claire Bahn
#217 The Next Generation of Account-Based Sales and Marketing ft. Latane Conant
#216 The D3 Methodology: How to Transform Your Customer Experience
#215 The History of Marketing
#214 A Product Marketer’s Perspective: Onboarding in a New Role, Knowing Your Customer, Collaborating with Internal Teams, and More
#213 ABM Trials and Tribulations ft. Moira van den Akker
#212 The Birth of DemandGen ft. Jill Rowley
#211 The Importance of Knowing Your Customer ft. Ash Parikh
#210 DemandGen will be joining BDO Digital. Here’s the story behind the acquisition
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