Young and Profiting with Hala Taha
Business:Entrepreneurship
In Part 1, we discussed generating passive income to fuel your business, testing your business idea before launching it, identifying a viable market for your product, and why you shouldn’t focus entirely on revenue when you’re first starting out. In Part 2 of this YAPSnacks series, you’ll learn more about picking the right price for your product, a simple marketing framework for businesses of all sizes, the five pillars of scaling your business, and how to establish your company’s core values.
Featured in this episode are Alex Hormozi, founder of Acquisition.com and Gym Launch and author of $100M Offers: How to Make Offers So Good People Feel Stupid Saying No; Donald Miller, CEO of StoryBrand and author of Business Made Simple; Allison Maslan, founder of Pinnacle Global Network and the world leader in scaling businesses to nine figures; and Darius Mirshahzadeh, author of The Core Value Equation.
In this episode, Hala and various guests will discuss:
- Solve problems for a specific audience
- Vicious pricing cycles vs. virtuous pricing cycles
- People ascribe more value to higher-priced commodities
- StoryBrand’s unbeatable marketing framework
- These 7 things happen in every story
- Incorporating storytelling techniques in marketing
- 5 pillars of scaling your business
- Batching your time to maximize productivity
- Using viral and sticky language for your core values
- Picking the right core values for your business
- And other topics…
Resources Mentioned:
Alex Hormozi: The Value Equation, How to Make Offers So Good People Feel Stupid Saying No | E199: https://podcasts.apple.com/us/podcast/alex-hormozi-the-value-equation-how-to-make-offers-so/id1368888880?i=1000588801031
Donald Miller: Storytelling for Business | E120: https://podcasts.apple.com/us/podcast/donald-miller-storytelling-for-business-e120/id1368888880?i=1000527069775
Allison Maslan: Scale Your Business | E170: https://podcasts.apple.com/us/podcast/allison-maslan-scale-your-business-e170/id1368888880?i=1000561549471
Darius Mirshahzadeh: The Core Value Equation | E177: https://podcasts.apple.com/us/podcast/darius-mirshahzadeh-the-core-value-equation-e177/id1368888880?i=1000568710829
LinkedIn Secrets Masterclass, Have Job Security For Life:
Go to yapmedia.io/course and use code PODCAST to get 40% off the masterclass!
Sponsored By:
Shopify - Sign up for a $1 per month trial period at shopify.com/profiting
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Joey Zwillinger, Allbirds Co-founder: How We Earned 7 Figures in Our First 30 Days With 0 Marketing Spend | E255
Jen Gottlieb: Stand Out and Be Seen, How to Build A Personal Brand From Scratch | E254
Karissa Bodnar, Thrive Causemetics Founder: Entrepreneurship Gave Me The Freedom To Donate $150M in Value to Over 500 Charities | E253
Harley Finkelstein: We Are Living in the Next Renaissance, How The Next Wave of Entrepreneurs Will Change the World as We Know It | E252
YAPClassic: Chris Voss on Advanced Negotiation, The Secret to Gaining Influence and Winning Negotiations
Jaspreet Singh: The Middle-Class Curse, Why 50% Of Americans Earning 6 Figures Still Live Paycheck to Paycheck | E251
Hala Taha: Your Secret Weapon, How Leveraging LinkedIn Can Grow Your Brand and Generate Leads | The Goal Digger
Gary Brecka: I Can Predict How Long You Have Left to Live! 10X Your Health With These 3 No-Cost Bio Hacks | E250
YAPClassic: Brad Stulberg on Emotional Intelligence for Entrepreneurs, How to Stay Grounded and Present
Rachel Rodgers: Million Dollar Decisions, Why We Should All Be Millionaires and How You Can Become One | E249
Hortense le Gentil: The Unlocked Leader, How to Connect With Your Employees and Unlearn Entrepreneurial Mindtraps | E248
Arthur Brooks: The Science of Happiness, How to Build the Life You Want | E247
YAPClassic: Joel Brown on Thinking Like a Millionaire, How to Cultivate a Mindset of Success
Anne Wojcicki: How 23andMe is Disrupting the Healthcare Industry | E246
YAPClassic: Jonah Berger on How to Change Anyone’s Mind
Tori Dunlap: Unlocking Financial Freedom, the REAL Cause of Money Problems and How to Defeat Them for Good | E245
Business Finance Masterclass: This Cash Management System Increases Profits For Every Small Business Owner!!
Amy Porterfield: How I Quit My Job and Built a Multi-Million Dollar Business Online, My Step-By-Step Blueprint | E244
William Cohan: The Rise and Fall of America’s Most Iconic Company, General Electric | E243
Jenna Kutcher: Redefining Success, Finding Rest in a Hustle Culture, and Building a Business That ACTUALLY Fulfills You | E242
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