Young and Profiting with Hala Taha
Business:Entrepreneurship
In Part 1, we discussed generating passive income to fuel your business, testing your business idea before launching it, identifying a viable market for your product, and why you shouldn’t focus entirely on revenue when you’re first starting out. In Part 2 of this YAPSnacks series, you’ll learn more about picking the right price for your product, a simple marketing framework for businesses of all sizes, the five pillars of scaling your business, and how to establish your company’s core values.
Featured in this episode are Alex Hormozi, founder of Acquisition.com and Gym Launch and author of $100M Offers: How to Make Offers So Good People Feel Stupid Saying No; Donald Miller, CEO of StoryBrand and author of Business Made Simple; Allison Maslan, founder of Pinnacle Global Network and the world leader in scaling businesses to nine figures; and Darius Mirshahzadeh, author of The Core Value Equation.
In this episode, Hala and various guests will discuss:
- Solve problems for a specific audience
- Vicious pricing cycles vs. virtuous pricing cycles
- People ascribe more value to higher-priced commodities
- StoryBrand’s unbeatable marketing framework
- These 7 things happen in every story
- Incorporating storytelling techniques in marketing
- 5 pillars of scaling your business
- Batching your time to maximize productivity
- Using viral and sticky language for your core values
- Picking the right core values for your business
- And other topics…
Resources Mentioned:
Alex Hormozi: The Value Equation, How to Make Offers So Good People Feel Stupid Saying No | E199: https://podcasts.apple.com/us/podcast/alex-hormozi-the-value-equation-how-to-make-offers-so/id1368888880?i=1000588801031
Donald Miller: Storytelling for Business | E120: https://podcasts.apple.com/us/podcast/donald-miller-storytelling-for-business-e120/id1368888880?i=1000527069775
Allison Maslan: Scale Your Business | E170: https://podcasts.apple.com/us/podcast/allison-maslan-scale-your-business-e170/id1368888880?i=1000561549471
Darius Mirshahzadeh: The Core Value Equation | E177: https://podcasts.apple.com/us/podcast/darius-mirshahzadeh-the-core-value-equation-e177/id1368888880?i=1000568710829
LinkedIn Secrets Masterclass, Have Job Security For Life:
Go to yapmedia.io/course and use code PODCAST to get 40% off the masterclass!
Sponsored By:
Shopify - Sign up for a $1 per month trial period at shopify.com/profiting
More About Young and Profiting
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YAPClassic: Dan Schawbel Teaches the Art of Talent Stacking
Alex Hormozi: From Soul-Sucking Job to $120M in Revenue, How Alex Changed his Mind and Built an Empire by Age 32 | E198
YAPClassic: Steven Anderson Reveals The Secret To Amazon’s Rapid Growth
Scott Galloway: This Generation is Struggling, How America Went Adrift and What To Do About It | E197
Hala Taha: How I Built A Personal Brand And Massive Following On LinkedIn and YAP Podcast (Creative Counsel Podcast)
YAPClassic: Sheila Heen on Difficult Conversations and How to Discuss What Matters Most
Robert Cialdini: World’s #1 Influence and Persuasion Expert Shares All | E196
Hala Taha: How To Leverage LinkedIn To Grow Your Brand and Your Bank Account (The Action Academy Podcast)
YAPClassic: Jack Schafer Reveals FBI Tactics For Making People Like You More
Dave Ulrich: Culture and Leadership Principles for Young Entrepreneurs From the Father of Modern HR | E195
LinkedIn Masterclass: The LinkedIn Secrets That Scaled My Business from 0 to $5M+
YAPClassic: Seth Godin talks Marketing and Creativity
Michelle Lederman: Grow Your Network and Influence with the 11 Laws of Likability | E194
Hala Taha: I Failed Three Times Before I Found Success (Be Better Podcast)
Nicole Kalil: Overcome Imposter Syndrome and Become Confident in 60 Minutes | E193
YAPClassic: Alex Carter Will Teach You To Negotiate Anything
YAPClassic: Evan Carmichael on Surviving Entrepreneurship
Arthur C. Brooks: Cracking the Code to Happiness, The Biology of Intelligence, and Creating a Fulfilling Life | E192
Hala Taha: Never Give Up On Your Dreams (Follow Your Dream Podcast)
Kathryn Minshew: Crush Your Career, Beat Burnout, and Learn to Navigate the New Rules of Work | EP 191
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