The Passle Podcast - CMO Series
Business:Marketing
Environmental, social and governance considerations are becoming ubiquitous in legal client requirements and RFPs. Firms are finding their own internal policies under scrutiny during the buying process. The position of marketing within the ESG space is not clearly defined, which is why Charles Cousins is lucky to be joined by Tamara Costa, National Director of Brand and Marketing Communications at BLG, on the latest edition of the CMO Series Podcast.
In this episode, Charles and Tamara discuss:
Episode 143 - Nick Andrews of Knight Frank on The Changing Nature of Building Trust in Professional Services Marketing
CMO Series REPRESENTS - Empowered but Exhausted: A Sneak Preview of Empowered Women Event 2024 with Susan Freeman
Episode 142 - Sivan Galinsky of BFKN on Crafting an Award-Winning Website in a Mid-Size Firm
Episode 141 - Brad Vynalek & Jennifer Rupkey of Quarles on Harmonizing Firm Leadership and BD
Episode 140 - Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services?
CMO Series Podcast LIVE - Erin Stone Dimry on Positioning Your Firm as the Go-To Choice
Episode 139 - Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey
Episode 138 - Vicky Hanks of Blake Morgan on Building an Effective Employee Brand
CMO Series REPRESENTS - Empathy in Action: Kristen Gibbons Feden’s Journey to Justice
Episode 137 - Deborah Farone on Why BD Coaching is Essential for Women
Episode 136 - Sheenika Gandhi of Greenberg Glusker on Reimagining Associate Training For BD Success
Episode 135 - Vicky Cunningham of Efficio Consulting on Aligning Content with the Client Journey
Episode 134 - Matt Dixon of DCM Insights on What It Takes To Be A Rainmaker in Today’s Market
CMO Series REPRESENTS - Inspiring Inclusion: Creating a Culture of Action and Accountability
CMO Series REPRESENTS - Inspiring Inclusion: Promoting a Culture of Recognition from the Top
Episode 133 - Susanne Pugsley on What it Takes to Become a Marketing & BD Consultant
Episode 132 - Hugo Peña of Gonzalez Calvillo on The formalisation of Law Firm Business Development
Episode 131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand
Episode 130 - Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD
Episode 129 - Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms
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